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The premier issue, themed "Green and Gorgeous," hit stands New Year's Day. It is designed to inform women about the green alternative choices in personal-care products, cosmetic surgery, injectables and more.
Rona Berg, former beauty editor of the New York Times Magazine and editorial director of Elle, is the editor-in-chief. "Going green is no longer just a trend, it's a lifestyle," says Berg. "Organic Beauty will provide a smart, sophisticated resource for women who want to cut through the confusion and find more natural alternatives."
"We are very excited to be teaming up with Rona to publish a magazine that will help women be healthy and beautiful," said Diane Hintz, publisher of Organic Beauty. "The organic and natural personal-care product market has hit a phenomenal $7 billion in annual sales. The demand for organic beauty products may be the most important issue to affect the beauty industry in its history."
The group said that Actress Olivia Wilde, known for her social responsibility and participation in humanitarian organizations, seemed the perfect choice for the first cover. She explains in her feature why she recently changed her mind about natural and organic products and why it's unnecessary to "sacrifice your health with what you're putting on your body."
According to a release, editorial coverage in every issue will include: natural and organic skin, hair, nail and oral-care products; organic foods, herbs, supplements, elixirs and fitness strategies; Ageless Beauty: natural alternatives to cosmetic surgery and injectables; sustainable beauty, fashion and style trends, as well as beauty bargains, up-to-the-minute news and breakthroughs.
Organic Beauty will be distributed nationwide and in select foreign countries by Curtis Circulation Company. It will be available by subscription at organicbeautymagazine.net.
Berg is teaming up with Homestead Communications Corp., a sister company of Sovereign Media Company, based in Washington, D.C. The companies have successfully launched over 20 special-interest national consumer magazines, including Country's Best Log Homes, Luxury Log & Timber Homes, Vacation Log Homes, Sci-Fi, Otaku USA, Military Heritage, Realms of Fantasy, WWII History and others.
((Comments on this story may be sent to health@closeupmedia.com))
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