The free entertainment services include audio or visual entertainment including music, radio, electronic games, and television. The identifying information includes consumer profile information such as recent purchases, residence, business and/or profession, demographics, product and/or service inquiries, age, income, hobbies or combinations thereof. The continuation application (serial number 12/325,570) is based on an original patent application filed February 19, 2000, now U.S. Patent No. 6,484,148.
"The fast growing recognition of the value of targeted advertising is illustrated by the $3.1 billion acquisition of the online advertising pioneer DoubleClick Inc. by Google last year and the emerging importance of targeted advertising to support the streaming of a variety of entertainment services," said John Boyd, CEO and Founder of TTB Technologies. "This application is a valuable addition to our growing intellectual property estate relating to targeting advertising, which remains available for sale or license."
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