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Bell Mobility, the National Hockey League and the National Hockey League Players' Association partner to deliver an exclusive mobile NHL hockey experience to Canadians

Tue. January 06, 2009; Posted: 01:30 PM
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MISSISSAUGA, Ontario, Jan. 6, 2009 (Canada NewsWire via COMTEX) -- BCE | Quote | Chart | News | PowerRating -- Access to live NHL game audio, game highlights, mobile video exclusives,

and select games through NHL Centre Ice Mobile as well as text alerts,

ringtones and more

MISSISSAUGA, Ontario, Jan. 6 /CNW Telbec/ - Bell Mobility, the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL) today announced a partnership to deliver the broadest range of mobile NHL hockey content and services in Canada exclusively to Bell Mobility clients.

Bell Mobility clients can now access live NHL games on NHL Audio, in-game and post-game video highlights, live NHL games through NHL Centre Ice Mobile, and text alerts directly on their compatible mobile phones and smartphones. The package also includes a wide variety of downloads of official NHL wallpapers and ringtones, as well as specialty Mobile Video Exclusives that include Frozen Moments, Fantasy Fan Blast, Fantasy Quick Tip and Prime Match-Up and other features including Game of the Week and more.

"Hockey just got better with an incredible package of NHL content now exclusively available on Bell smartphones and mobile phones. This partnership allows Bell to bring mobile Canadians action-packed NHL hockey entertainment in an exciting new way not available anywhere else on the mobile platform," said Adel Bazerghi, Senior Vice President of Products at Bell Mobility.

"We are pleased to partner with Bell Mobility to develop the NHL Mobile product, which will bring together and super-serve millions of Canadians that love NHL hockey," said Keith Wachtel, NHL Senior Vice President of Corporate Sales and Marketing. "The new digital content platforms of the NHL, delivered through Bell Mobility, demonstrate how the League is providing great value to partners by enabling them to reach and engage passionate, tech-savvy hockey fans across North America with compelling services."

"We are excited to partner with Bell Mobility to deliver millions of Canadian hockey fans the rich mobile experience of watching their favourite players on the NHL Mobile platform," said Kevin Lovitt, NHLPA Director of Corporate Sponsorships. "Bell Mobility's clients will have exclusive access to content which will further connect our members with hockey fans across Canada."

Subscribers can customize their mobile phone and follow their favourite teams and players wherever they are with the Unlimited NHL Bundle, right on their Bell mobile phone or smartphone:

<< - NHL(R) Video Highlights - Watch period, post-game and team highlights - NHL(R) Audio(TM) - Listen to all NHL games live - NHL(R) on Demand - Watch highlights from the game of the night, best moments of the week, player features, expert insights, and much more for all NHL teams - NHL(R) Centre Ice Mobile(TM) - Watch select games live (may not include games involving Canadian teams; blackouts and other restrictions apply) - NHL(R) Downloads - Get a wide variety of ringtones and wallpapers - NHL(R) Alerts - Receive unlimited official real-time text message alerts for any NHL team or player >>

Starting at $8 per month plus applicable data charges or included in many Bell bundles and smartphone plans, the services are available on select mobile phones and smartphones, including the BlackBerry Storm - the first BlackBerry to feature a touch screen. For more information on exclusive NHL Mobile content packages and Bell services, please visit bell.ca/NHLmobile.

About Bell

Bell is Canada's largest communications company, providing consumers with solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

About the NHLPA:

The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund, a $16-million hockey program which is the largest grassroots hockey program in the world. The players' program has donated full sets of hockey equipment to more than 9,000 economically disadvantaged children in 17 countries and assisted with upgrades and the building of hundreds of arenas worldwide. For more information on the NHLPA, please visit nhlpa.com.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL, the NHL Shield and Center Ice are registered trademarks and NHL Radio, NHL Audio, Unlimited, NHL, NHL Center Ice Mobile and Hockey Fights Cancer are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams (C) NHL 2009. All Rights Reserved

NHLPA is a registered trademark of the National Hockey League Players' Association. All Rights Reserved.

<< /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on the CNW Photo Network and archived at http://photos.newswire.ca. Additional archived images are also available on the CNW Photo Archive website at http://photos.newswire.ca. Images are free to accredited members of the media/ >>

SOURCE: BELL CANADA

SOURCE: BELL MOBILITY

SOURCE: NATIONAL HOCKEY LEAGUE

SOURCE: NATIONAL HOCKEY LEAGUE PLAYERS' ASSOCIATION

Julie Smithers, Bell Media Relations, (416) 528-9409, julie.smithers@bell.ca; Michael DiLorenzo, NHL Corporate Communications, (347) 534-6117, MDiLorenzo@NHL.com; Jonathan Weatherdon, NHLPA Communications, (416) 313-2316, jweatherdon@nhlpa.com

For full details on Bce Inc (BCE) click here. Bce Inc (BCE) has Short Term PowerRatings of 5. Details on Bce Inc (BCE) Short Term PowerRatings is available at This Link.

    


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