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Shock Doctor, Inc. Partners with Tucker Hibbert

Fri. January 09, 2009; Posted: 04:45 PM
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MINNEAPOLIS, Jan 09, 2009 (BUSINESS WIRE) -- ACAT | Quote | Chart | News | PowerRating -- Shock Doctor, Inc. a global brand leader for superior sports protective products, today announces a partnership with champion rider Tucker Hibbert and Monster Energy/Arctic Cat racing team. The partnership will allow Shock Doctor to work with Hibbert, one of the top racers electrifying the scene this season, on product development as the company makes a presence in a new sports category. Shock Doctor will also serve as Hibbert's official bag sponsor and protective gear sponsor with their core protection products, impact products and mouthguards.

Hibbert will be working closely with executives at Shock Doctor to develop and test new products in Shock Doctor's line of Power Dry Gear Bags. The patented Power Dry System refreshes, deodorizes and kills bacteria on equipment inside the bag. Racers can quickly dry and heat their gear between rides, preventing elements and wet gear from hindering their performance. The technology keeps riders protected from potentially harmful bacteria by eliminating the damp environment where bacteria thrive. Riders benefit with increased comfort, safety and protection. The team's Power Dry Ultra Gear bags and Power Dry Helmet bags are made of the highest quality ballistic material, for durability at all levels of competition.

"Our pairing brings together two forces who share a mutual desire to pursue the competitive edge through the use of innovative technology and superior safety in protective products," said Bill Best, vice president of product development for Shock Doctor, Inc. "We are proud to partner with a Minnesota native to combine our efforts and develop new, groundbreaking and patented technologies for powersport competitors."

Throughout competition, Hibbert will be utilizing Shock Doctor's Gravity 2 mouthguard. Designed specifically for helmeted sports, this mouthguard allows Hibbert to speak and breathe easier with the use of custom mold on lower teeth. In partnership with Hibbert, Shock Doctor designed a custom Moto Lycra(R) 4-way stretch pant to meet the unique demands of snocross racers today. The pant has been such a success for Hibbert that it will be part of Shock Doctor's 2010 product line for consumers. Hibbert will continue to use Shock Doctor's Moto Short Lite compression short and MotoX Performance Insole and Eject Helmet Removal System, which provides the safe removal of a racer's helmet after a crash, easily lifting the helmet off of the racer's head without causing unnecessary neck and spine movement. The system reduces the severity of a neck injury. The Power Dry Ultra Gear Bag and Power Dry Helmet Bag will also be used for both travel and competition.

"Shock Doctor is on the cutting edge of sports protective equipment," said Tucker Hibbert, rider and team owner of Monster Energy/Arctic Cat champion snocross racing team. "It's extremely important to me to know that I am safe on the track and am using the best products on the market. I trust the quality of Shock Doctor, and believe I can provide the company with useful insight to help develop new products.

"It's important that Tucker is surrounded by products and companies that keep him racing at his top level of performance," added Mandi Johnson, team manager of Monster Energy/Arctic Cat racing team. "With Shock Doctor, we know we're getting superior products that will last through the adrenaline-pumping competitions and fierce competitors Tucker faces on the track."

Tucker Hibbert is one of the most unique and respected athletes in professional powersports with success in snocross and his crossover talent in motorcross. The partnership provides Shock Doctor a forum to establish its products with the exclusive group attracted to this sports arena.

Hibbert's Monster Energy/Arctic Cat has been unstoppable since the AMSOIL Championship Snocross Series (ACSS) tour kicked off in Duluth, Minn. in November. Hibbert is boasting an undefeated season, with wins at the AMSOIL Duluth National, and at the ACSS Bad River Lodge and Casino National. Hibbert will be defending his snocross gold medal at the upcoming ESPN's Winter X Games 13, Jan. 22-25, 2009. This marks his tenth appearance at the Winter X Games.

More information on products is available at www.shockdoctor.com

About Shock Doctor, Inc.

Shock Doctor is a global brand leader that uses innovative technology and design to provide superior protection and enhanced performance for people who are passionate about their sports. In addition to a full line of patented, technologically-advanced mouthguards, Shock Doctor offers a comprehensive line of innovative performance protection products, including core protective gear for hockey, football, baseball, soccer, martial arts and boxing; lacrosse and motorsports equipment; and a full line of Power Dry(TM) Gear Bag Systems. Shock Doctor products are used by athletes at all levels of competition. The company is headquartered in Plymouth, Minnesota. www.shockdoctor.com.

SOURCE: Shock Doctor, Inc.

Katherine Roepke, 612-677-1717 kroepke@roepkepr.com

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