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The company said that advertisers will now be able to benefit from the performance support of Google's contextual information and Tumri's ad creation and optimization capabilities. The certification allows advertisers who use DoubleClick's DFA to use Tumri's AdPods to serve context-aware ads on the Google content network.
Tumri's participation in context-aware ads on the Google content network benefits advertisers by allowing Google to feed its contextual page information about web page content into Tumri's ad generation engine. Tumri's AdPod generates marketing messages in real time through its ad optimization and presentation layer based upon the advanced contextual information from Google.
"This expanded functionality opens the door to the next generation of display advertising," said Calvin Lui, president & CEO of Tumri. "By combining the power of Tumri's AdPod with Google's contextual data, advertisers can now deliver highly relevant messages within impactful graphical experiences like never before. We are marrying the precision of search-like capabilities with the visual power of display."
As part of the certification, Tumri said it worked with Google to ensure that all Tumri ads meet Google's policies, specifications, and performance requirements. The context-aware third-party ads support key targeting variables such as language, country, page keywords, geographical data and other contextual parameters, the company noted in a release.
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