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FutureNow's OnTarget Now Out of Beta Demonstrates Strong Results

Thu. January 15, 2009; Posted: 09:12 AM
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FAIRFIELD, CT, Jan 15, 2009 (MARKET WIRE via COMTEX) -- FUTR | Quote | Chart | News | PowerRating -- FutureNow Group, Inc. (OTCBB: FUTR | Quote | Chart | News | PowerRating) ("FutureNow") announced today that its web-based subscription software-as-a-service, OnTarget(TM), has completed its beta release and is in full production. FutureNow's business model has recently been expanded to include sales of OnTarget subscriptions and associated professional services.

OnTarget monitors client websites 24/7, uncovers the reasons site visitors fail to buy, register, or become a lead, and then provides specific recommendations for clients to implement in order to keep their goals on target. OnTarget(TM) is unique among Internet marketing optimization tools in that it doesn't simply provide more data or reports. OnTarget(TM) delivers actionable recommendations based on the client's available time and resources so that clients are able to improve their online results continuously.

Ryan Wintle, VP Products for FutureNow, said, "We performed even better than we expected. During the OnTarget beta, 43 accounts were activated, including several clients who had more than 1,000,000 page views per month, over 500,000 visits per month, and 200,000 emails generated per month. It's good to demonstrate that we can scale both the technology and the processes."

Bryan Eisenberg, EVP of FutureNow, said, "Client results from OnTarget are excellent. The feedback from our beta program has been strong because clients are executing on our recommendations more frequently than ever. Let me tell you about only a few recent wins:

-- One of our retailers increased their conversion rate by 59.3% resulting in a financial impact of more than $70,000 per month -- We optimized a checkout page to increase the conversion rate by 6.25%, leading to $150,000 additional revenue annually -- One of our online jewelry retailers increased overall website sales conversion rate from 3% to 7%, a total lift of 133% in just a three month time period

"You can see many more client wins at http://www.futurenowinc.com/clients.htm."

Jeffrey Eisenberg, CEO of FutureNow, said, "FutureNow is excited about the many potential partners who have so quickly expressed interest in OnTarget before we even announced completion of our beta program. We are in discussions with many of them to roll out a formal partner program and expect it to launch this quarter."

For more information about OnTarget(TM) visit http://www.futurenowinc.com/ontarget

About FutureNow Group, Inc. (OTCBB: FUTR)

FutureNow are the providers of OnTarget(TM) software. OnTarget(TM) monitors your website 24/7, uncovers the reasons your visitors fail to buy, register, or become a lead, and then provides specific recommendations for you to implement to keep your goals on target. FutureNow has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework, Persuasion Architecture(R), since 1998. FutureNow client successes in converting more online traffic into leads, subscriptions and sales have been widely recognized by the Wall Street Journal, Entrepreneur Magazine, Internet Retailer, Marketing Sherpa, ClickZ, Inc. Magazine and Forbes. For additional information go to www.futurenowinc.com.

Notice Regarding Forward-Looking Statements.

This press release includes certain "Forward-Looking Statements" within the meaning of section 21E of the Securities Exchange Act of 1934, as amended. There can be no assurance that such statements will prove to be accurate and actual results could differ materially. Factors that could cause results to differ materially include, but are not limited to, those factors disclosed under the heading "Risk Factors" in our documents filed with the Securities and Exchange Commission. The contents of this press release are presented as a general overview and do not purport to provide complete disclosure or analysis of all matters which may be relevant to an investment decision. Although the information is believed current, the information may be subject to change and the company does not expect, and assumes no obligation, to update or otherwise revise the information.

Contact: Jeffrey Eisenberg Email Contact 718-560-3307

SOURCE: FutureNow Group, Inc.

http://www2.marketwire.com/mw/emailprcntct?id=F7B3B66474EC7142

For full details for FUTR click here.

    


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