m-Wise Selected by David2Mobile & Boltcel to Deliver Mobile Content Services in Brazil

David2Mobile operates extensively in the Italian mobile content
market providing various mobile content and entertainment services and
creating original and unique mobile characters. Following the
expansion into the Brazilian market, the companies, through their
partnership, have decided to acquire a hosted content delivery
platform and selected m-Wise's MOMA to fulfil this task. The
partnership will allow Boltcel to develop new kinds of services and
enhance the end-user experience.

"The rapid growth of mobile subscriber base in Brazil, together with
the enhancement in mobile content and mobile devices, has encouraged
us to search for a platform that could help us with the multimedia
service development we needed," said Walter Altea, Boltcel Brazil CEO
with D2's Latam Business Responsible Cosimo Valerio. "We have
selected m-Wise's MOMA Platform as we found it highly qualified for
the complex and dynamic needs of the mobile content business in the
Brazilian market."

Zach Sivan, m-Wise's Chief Executive Officer, added, "We are very
pleased to embark on this new partnership with Boltcel. The Brazilian
market is one of the fastest growing markets in the mobile industry
and we are delighted to take part in the evolution of this market
together with a market leader such as Boltcel."

About D2 Mobile

Founded in 1995, D2 Mobile established itself as market leader
regarding VAS Services and premium numbers. In 2003, D2 Mobile
accepted the challenge offered by the grown opportunities of wireless
technologies market. D2 Mobile created a new unique market share for
consumers who are looking for entertainment, infotainment and digital
contents for the mobile. D2 Mobile is looking for expanding its
business to the International Market above all in LATAM focused at
the beginning on the Brazilian Market.

www.zig.it

info@david2.it

About Boltcel

Founded in 2008, Boltcel, thanks to the partnership with D2 Mobile
for the business intelligence and with m-Wise for the platform, is
approaching the Brazilian Market in order to become the VAS Market
leader for mobile contents through the big expertise that both
partners have in the market.

www.superzig.com

info@superzig.com

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading
international provider of enabling technologies for the mobile
entertainment and marketing industries, powering market leaders such
as Thumbplay, Bertelsmann's Arvato Mobile and Universal Records.
m-Wise is the developer of MOMA platform, the de facto content
management and service delivery platform used on or through over 50
mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless
ASPs, content providers, and media producers to always deliver
end-users with a state-of-the-art mobile experience. MOMA makes it
easy not only to manage and deliver content like entertainment,
music, games, and video without specific regard to handset
compatibility but also adds real-time end user capabilities like
voting, mobile marketing, advertising and access to live data. Better
yet, MOMA includes transactional billing, customer care, and even
marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

Safe-Harbor Statement

This press release contains "forward-looking statements." These
forward-looking statements use words such as "believes," "intends,"
"expects," "may," "will," "should," "plan," "projected,"
"contemplates," "anticipates" or similar statements. These statements
are based on our beliefs, as well as assumptions we have used based
upon information currently available to us. Because these statements
reflect our current views concerning future events, these statements
involve risks, uncertainties and assumptions. Actual future results
may differ significantly from the results discussed in the
forward-looking statements. A reader, whether investing in our common
stock or not, should not place undue reliance on these
forward-looking statements, which apply only as of the date of this
press release.

For more information, please contact:

m-Wise IR:
Adi Armoza
Email Contact

SOURCE: m-Wise, Inc.

http://www2.marketwire.com/mw/emailprcntct?id=5AD660001DAD1016

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