"In our quest to find an acquisition that would complement the launch of Natural Renu, management searched for a business that would provide the Company inside expertise in Internet development, operations and marketing," said Paul Smith, CEO. "We were attracted to E-Strategic Solutions as it provided all of the capabilities in our search criteria. During our due diligence, it became evident that E-Strategic Solutions owned and operated a very unique Internet-based online ordering system for the restaurant industry that has the capabilities to be expanded into other industries that require intuitive, sophisticated consumer interaction while ordering online. ESS provides the Company with a new source of income stream that has significant upside."
The Company acquired ESS through a non-cash, non-share exchange purchase of certain assets with a corresponding assumption of certain debts. The Company was not required to secure outside investment to close this acquisition.
According to a release, ESS was formed by several Internet technology experts who identified a void in the online ordering sector of the restaurant industry. After several years in development and the expenditure of approximately $1.0 million in research and development, ESS launched its online ordering software platform, called "Alethes", to the restaurant industry in 2007. Today, ESS operates from its headquarters in Atlanta, Georgia having approximately 60 clients and has processed in excess of 1.2 million online orders.
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