The customers, a French DIY retailer and a food retailer operating in France, Belgium and Luxembourg, placed their orders after evaluation programmes carried out during 2007 and 2008.
The exact value of the new orders were not disclosed, but Price described them as "significant initial orders".
Headquartered in Sollentuna, Sweden, Pricer currently has over 4,000 price and store information systems installed in more than 30 countries. The company has 65 employees and reported sales of SEK432m in 2007.
One British pound (GBP) is worth approximately 11.91 Swedish kronor (SEK).
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