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"We are excited and honored to welcome John Bauer on our board," explained Jon Karlin, president of Caliber Data, Inc. "His strong background in financial management while serving as a partner at a top accounting firm, and his direct experience as CFO in industry leading companies like Nintendo and DigiPen Institute of Technology will be invaluable to our strategic planning as well as corporate governance."
"Caliber's vision and execution strategy promise to transform the online advertising industry by delivering a better system for monetizing and measuring directly linked local sales that are measured right at the cash register," explained Bauer. "Their strategy to deliver the system as an IP protected, open platform designed for use by a range of ad publishers, gives the company tremendous growth potential. Caliber's industry launch is ideally timed to leverage the current economy by helping cash strapped businesses tap the growing power of online advertising with guaranteed value and no up-front cost. This unique and compelling value proposition, their strong team and impeccable market timing is going to be a real exciting thing to be a part of. I'm looking forward to helping them break ground and hit a home run."
About John Bauer
Mr. Bauer was formerly Chief Financial Officer for Nintendo of America Inc. from 1994 to 2004. He also serves as an Executive Advisor to DigiPen Institute of Technology. Mr. Bauer is a member of the Board of Directors of Zones, Inc. and is Chairman of the Zones, Inc. audit committee. He also serves on several civic, arts and educational boards.
About Caliber Data (www.caliberdata.com)
Caliber Data's patent pending 'Pay Per Transaction' (PPT) online advertising platform is designed to help advertising publishers optimize penetration of local (offline) merchants. Overcoming limitations of today's 'Pay Per Click' and other performance-based ad fee models, Caliber's platform offers direct tracking of online to offline (in-store) sales and accelerates local ad spending by eliminating key advertising hurdles: up-front costs, uncertain ROI, and click fraud. Caliber also minimizes the tremendous complexity that challenges local merchants when running online ad campaigns such as bidding for key words, Search Engine Optimization (SEO) and depending on indirect and unreliable methods of measuring ROI.
NOTE: The full bio for John Bauer can be found here .
SOURCE: Caliber Data, Inc.
Caliber Data Investor Relations Jon Karlin, 425-556-9420 ir@caliberdata.com
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