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IFF Announces Opening of Shanghai Creative Center

Mon. February 09, 2009; Posted: 10:00 PM
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SHANGHAI, China, Feb 09, 2009 (BUSINESS WIRE) -- IFF | Quote | Chart | News | PowerRating -- To satisfy the fast-growing demand of its customers in China and Greater Asia for innovative flavor and fragrance solutions, International Flavors & Fragrances (NYSE: IFF | Quote | Chart | News | PowerRating) today announced the opening of its new Shanghai Creative Center. The center includes state-of-the-art creation and application facilities, as well as a consumer insights center that allows IFF and its customers to gain deeper understanding of the rapidly-changing needs and preferences of this dynamic region.

Located at The North in the Putuo district of Shanghai, the center provides an attractive and customer-focused environment for flavor and fragrance creation. The facility strengthens IFF's presence in Greater Asia and is part of an ongoing global program to expand and modernize its facilities to capitalize on strategic growth opportunities.

"IFF is dedicated to helping our customer grow their brands," says Robert M. Amen, chairman and CEO of IFF. "To deliver on this, we must invest in material science, creativity, and consumer insights. The new Shanghai Creative Center is a wonderful demonstration of this commitment. I am confident that it will inspire our colleagues to create scent and taste experiences people love."

About IFF

IFF is a leading creator of flavors and fragrances used in a wide variety of consumer products and packaged goods. Consumers experience these unique scents and tastes in fine fragrances and beauty care, detergents and household goods, as well as beverages, confectionery and food products. The Company leverages its competitive advantages of brand understanding and consumer insight combined with its focus on R&D and innovation, to provide customers with differentiated product offerings. A member of the S&P 500 Index, IFF has sales, manufacturing and creative facilities in 31 countries worldwide. For more information, please visit our Web site at www.iff.com.

SOURCE: International Flavors & Fragrances

IFF Carol Brys, 212-708-7121 carol.brys@iff.com or Rolling Wood Communications Phil Farin, 203-461-9710 rwc5@sbcglobal.net

For full details on International Flavors & Fragrances Inc. (IFF) click here. International Flavors & Fragrances Inc. (IFF) has Short Term PowerRatings of 5. Details on International Flavors & Fragrances Inc. (IFF) Short Term PowerRatings is available at This Link.

    


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