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According to International Flavors & Fragrances (IFF), the center includes creation and application facilities, as well as a consumer insights center that allows IFF and its customers to gain deeper understanding of the rapidly-changing needs and preferences of this region.
Robert Amen, chairman and CEO of IFF, said: "IFF is dedicated to helping our customer grow their brands. To deliver on this, we must invest in material science, creativity, and consumer insights. The new Shanghai Creative Center is a wonderful demonstration of this commitment."
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