IFF Opens Shanghai Creative Center

Wed. February 11, 2009; Posted: 02:32 AM

Feb 10, 2009 (Close-Up Media via COMTEX) -- IFF | Quote | Chart | News | PowerRating -- To satisfy the demand of its customers in China and Greater Asia for flavor and fragrance solutions, International Flavors & Fragrances announced the opening of its new Shanghai Creative Center.

The center includes creation and application facilities, as well as a consumer insights center that allows IFF and its customers to gain deeper understanding of the rapidly-changing needs and preferences of this dynamic region.

Located at The North in the Putuo district of Shanghai, the center provides an attractive and customer-focused environment for flavor and fragrance creation. The facility strengthens IFF's presence in Greater Asia and is part of an ongoing global program to expand and modernize its facilities to capitalize on strategic growth opportunities.

"IFF is dedicated to helping our customer grow their brands," says Robert M. Amen, chairman and CEO of IFF. "To deliver on this, we must invest in material science, creativity, and consumer insights. The new Shanghai Creative Center is a wonderful demonstration of this commitment. I am confident that it will inspire our colleagues to create scent and taste experiences people love."

IFF is a creator of flavors and fragrances used in a wide variety of consumer products and packaged goods.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

For full details on International Flavors & Fragrances Inc. (IFF) click here. International Flavors & Fragrances Inc. (IFF) has Short Term PowerRatings of 5. Details on International Flavors & Fragrances Inc. (IFF) Short Term PowerRatings is available at This Link.

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