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Generally, retailers place video content on high traffic pages to showcase the value and uniqueness of individual products. Video promotion cultivates an intimate buying experience, mirroring hands-on, in-store shopping. This engaging experience leads to a greater number of loyal customers and higher average purchases per visit.
Betty Mills uses videos to educate viewers on selecting products based on features, environment, and scenarios. Through their "Featured Clip" video section, Betty Mills presents customer testimonials. This is where product enthusiasts discuss and demonstrate tips and techniques.
The number of individuals who watch video on retail websites has grown rapidly, according to comScore. In October 2008, 34.8 million individuals viewed retail videos, a 40% year-over-year increase. Further, retail video viewers represented about 23% of total visitors to retail websites in October 2008, up from 17% in October 2007 (eMarketer. January 2009. Video Usage in eCommerce: The Best is Yet To Come). Cumulatively, Ooyala's retail customers have seen a 40% increase in the number of unique plays after incorporating video on their home pages.
Ooyala's comprehensive platform provides a suite of features, which include encoding, management, delivery and measurement. By using Ooyala's platform, retailers do not need to purchase content delivery, hosting services, or servers. Ooyala's integrated solution results in significant cost savings, thereby further increasing ROI.
"It is exciting to see the variety of implementations coming from our eCommerce customers and the new creative ways of using video. Because our platform is so flexible and easy to use, we are seeing great success stories every day with lower management costs, higher engagement and increased sales. We anticipate more and more retailers to supplement their online experience with video and look forward to not only making it easier for them to do so, but more valuable as well," stated JR Becko, Sales Director at Ooyala.
Backlot's syndication controls provide an additional revenue-generating opportunity. Retailers can share and distribute content to a variety of video destination sites, extending the awareness and purchasing potential of their products. As noted in the report, a video can supply the final push a shopper needs to make a purchase. Ooyala is committed to helping provide a high quality video experience that is feature rich and easy to implement to convert the shopper to a purchaser. In the coming month, Ooyala will be announcing additional controls to drive video commerce initiatives.
About Ooyala
Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Committed to providing the most accessible and comprehensive video solutions to companies worldwide, Ooyala's solution is easy to use, quick to deploy, and customizable. Its modular and distributed framework allows Ooyala to integrate seamlessly with legacy systems and scale to millions of concurrent users. Ooyala's partner portfolio includes 1000s of media companies including Bebo, TV Guide, Glam, and Electronic Arts. Free trial Backlot accounts can be created by clicking here: http://www.ooyala.com/products/install. For more information please visit www.ooyala.com
Ooyala is headquartered in Mountain View, California, with sales offices in New York and London.
(C)Ooyala 2009. Ooyala is a registered trademark of Ooyala Inc. All other brands and product names and trademarks are the registered property of their respective companies.
SOURCE: Ooyala Inc.
Ooyala Shalini Gupta, 650-316-3433 (Press) Sr. Marketing Manager shalini@ooyala.com JR Becko (Sales) Sales Director jrbecko@ooyala.com
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