Ooyala Backlot Provides Foundation for Video Commerce

MOUNTAIN VIEW, Calif., Feb 11, 2009 (BUSINESS WIRE) --
EDEL | Quote | Chart | News | PowerRating -- Ooyala Inc., a leading online video technology and services provider, is
helping drive the emerging trend of broader usage of video on eCommerce
sites. A growing number of eCommerce sites are using video content to
promote, sell, and support commercial products or services. Betty Mills (http://www.bettymills.com/specials/janitorial/jansanvideolibrary.html),
Pinewood Studios (http://www.projectpinewood.com/masterplan.asp),
Edelbrock (http://edelbrock.com/),
and Armani (http://www.emporioarmani.com),
are using Ooyala's video platform to augment their e-commerce strategy.

Generally, retailers place video content on high traffic pages to
showcase the value and uniqueness of individual products. Video
promotion cultivates an intimate buying experience, mirroring hands-on,
in-store shopping. This engaging experience leads to a greater number of
loyal customers and higher average purchases per visit.

Betty Mills uses videos to educate viewers on selecting products based
on features, environment, and scenarios. Through their "Featured Clip"
video section, Betty Mills presents customer testimonials. This is where
product enthusiasts discuss and demonstrate tips and techniques.

The number of individuals who watch video on retail websites has grown
rapidly, according to comScore. In October 2008, 34.8 million
individuals viewed retail videos, a 40% year-over-year increase.
Further, retail video viewers represented about 23% of total visitors to
retail websites in October 2008, up from 17% in October 2007 (eMarketer.
January 2009. Video Usage in eCommerce: The Best is Yet To Come).
Cumulatively, Ooyala's retail customers have seen a 40% increase in the
number of unique plays after incorporating video on their home pages.

Ooyala's comprehensive platform provides a suite of features, which
include encoding, management, delivery and measurement. By using
Ooyala's platform, retailers do not need to purchase content delivery,
hosting services, or servers. Ooyala's integrated solution results in
significant cost savings, thereby further increasing ROI.

"It is exciting to see the variety of implementations coming from our
eCommerce customers and the new creative ways of using video. Because
our platform is so flexible and easy to use, we are seeing great success
stories every day with lower management costs, higher engagement and
increased sales. We anticipate more and more retailers to
supplement their online experience with video and look forward to not
only making it easier for them to do so, but more valuable as well,"
stated JR Becko, Sales Director at Ooyala.

Backlot's syndication controls provide an additional revenue-generating
opportunity. Retailers can share and distribute content to a variety of
video destination sites, extending the awareness and purchasing
potential of their products. As noted in the report, a video can supply
the final push a shopper needs to make a purchase. Ooyala is committed
to helping provide a high quality video experience that is feature rich
and easy to implement to convert the shopper to a purchaser. In the
coming month, Ooyala will be announcing additional controls to drive
video commerce initiatives.

About Ooyala

Ooyala is a video technology company that provides an integrated
platform enabling the delivery, management, and monetization of high
quality video content. Committed to providing the most accessible and
comprehensive video solutions to companies worldwide, Ooyala's solution
is easy to use, quick to deploy, and customizable. Its modular and
distributed framework allows Ooyala to integrate seamlessly with legacy
systems and scale to millions of concurrent users. Ooyala's partner
portfolio includes 1000s of media companies including Bebo, TV Guide,
Glam, and Electronic Arts. Free trial Backlot accounts can be created by
clicking here: http://www.ooyala.com/products/install.
For more information please visit www.ooyala.com

Ooyala is headquartered in Mountain View, California, with sales offices
in New York and London.

(C)Ooyala 2009. Ooyala is a registered trademark of Ooyala Inc. All other
brands and product names and trademarks are the registered property of
their respective companies.

SOURCE: Ooyala Inc.

Ooyala
Shalini Gupta, 650-316-3433 (Press)
Sr. Marketing Manager
shalini@ooyala.com
JR Becko (Sales)
Sales Director
jrbecko@ooyala.com

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