Everlast Hires MWW Group as PR Agency of Record

EAST RUTHERFORD, N.J., Feb 23, 2009 /PRNewswire via COMTEX/ --
IPG | Quote | Chart | News | PowerRating -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that it has been retained by Everlast as the company's PR agency of record. Everlast is the preeminent brand in boxing and a global leader in the design, manufacturing and licensing of sporting goods equipment. MWW Group will spearhead a national public relations campaign that will include media relations, B2B and branding initiatives. Additionally, the firm will help guide communication strategy surrounding Everlast's 100 year anniversary in 2010, the company's increased penetration into the Mixed Martial Arts (MMA) category, and the introduction of new lines of innovative products and offerings.

"Everlast is a great American brand that has become a global icon for athletic excellence and high quality equipment and apparel. We're extremely proud to help guide the company's communications strategy as it begins an exciting chapter in its storied history," said Michael W. Kempner, president and CEO of MWW Group. "Our team will implement a highly disciplined program focused on introducing the brand to a new generation of consumers and athletes while helping to fuel the continued growth of Everlast's retail, licensing and B2B programs."

"When searching for a PR firm, it was important for us to choose a partner who shared our core values of individuality, unwavering determination and commitment to greatness. In addition to being a great chemistry fit, MWW Group brings deep expertise in the sports and apparel sectors and a proven track record for leading successful consumer and B2B initiatives," said Adam Geisler, president of Everlast. "This experience, coupled with MWW Group's understanding and passion for our brand, makes them a natural choice to be our agency of record."

About Everlast

The preeminent brand in boxing since 1910, Everlast is a global leader in the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories. From heavyweight champion Jack Dempsey and middleweight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC heavyweight champion Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of authenticity and individuality, Everlast is a necessary part of the lives of countless athletes and fitness enthusiasts who train, compete and live an active lifestyle. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High... and Deliver" commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE The MWW Group

http://www.mww.com/

For full details on Interpublic Gr Of Cos (IPG) IPG. Interpublic Gr Of Cos (IPG) has Short Term PowerRatings at TradingMarkets. Details on Interpublic Gr Of Cos (IPG) Short Term PowerRatings is available at This Link.