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Redhook Does the Trick with Slim Chance

Mon. February 23, 2009; Posted: 11:59 AM
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WOODINVILLE, Wash., Feb 23, 2009 (BUSINESS WIRE) -- HOOK | Quote | Chart | News | PowerRating -- Craft brewer Redhook Ale Brewery (Nasdaq: HOOK | Quote | Chart | News | PowerRating) has pulled it off, delivering Slim Chance, an uncompromising light ale with the full-bodied flavor of a craft brew.

With a name inspired by a daredevil kiteboarding trick, Slim Chance Light Ale is a craft beer for guys with an active lifestyle and an appetite for adventure.

"It's the beer you want to drink after a hard run, a day on the slopes or a long bike ride, but it's also great for when you're just hanging out in the backyard," said Kim Brusco, brewing operations manager for Redhook Ale Brewery. "Slim Chance makes a perfect six-pack."

Slim Chance is brewed in the blonde-style tradition, using a wide variety of golden-kilned malts, a touch of wheat and subtle aroma hops. At 125 calories per 12 ounces, Slim Chance combines the best attributes of a crisp, refreshing ale with the benefit of having fewer calories.

"When done right, a light ale should be easy to drink and full of complex, well balanced flavors. We took our time on Slim Chance, making it the best possible light ale, one that could live up to the Redhook label," said Brusco. "Great for stocking coolers and garage fridges any time of year, it shows how good a light beer can taste."

The smooth finish and subtle citrus undertones pair well with barbequed meats, Mexican cuisine and spicy ingredients like chili peppers, curry and Thai peanut sauce.

Slim Chance Light Ale will be available in 12 oz. bottles and on draught nationwide in March. This year-round selection will be the only craft light ale available nationally, retailing for approximately $8.99 per six-pack.

About Redhook Ale Brewery

Redhook Ale Brewery has been at the forefront of the domestic craft brewing segment since the company's formation in 1981. Redhook brews eight styles of craft beer, including: Long Hammer IPA, Redhook ESB, Slim Chance Light Ale, Blackhook Porter, and seasonal offerings Copperhook Spring Ale, Sunrye Summer Ale, Late Harvest Autumn Ale and Winterhook Winter Ale. Redhook beer is brewed in its breweries - one in the Seattle suburb of Woodinville, Wash., and the other in Portsmouth, N.H. Redhook's specialty beers are available in both draught and bottles and are distributed nationally through a network of wholesale distributors. For more information, visit www.redhook.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5902194&lang=en

SOURCE: Redhook Ale Brewery

Maxwell PR Laura Herbert, 503-231-3086 laura@maxwellpr.com

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