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The firm aims to tap demand for healthy food and beverages in the U.S. to boost Yakult sales to 110,000 units a day there this year, up about 70 per cent from 2008.
Deliveries to roughly 260 Wal-Mart stores in Texas will start Tuesday. Given the strength of the largest U.S. retailer, the deal is expected to lead to a surge in sales.
Sales have already started at about 200 Safeway stores in California.
A pack of five 80ml bottles sells for 2.99 dollars, or roughly 280 yen. The Yakult drinks are being imported from the firm's Mexican unit.
Yakult Honsha has been selling the drinks in the U.S. through its local unit since 1999, delivering them to supermarkets in California as well as such cities as New York, Boston and Chicago.
(Nikkei)
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