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YAKULT LACTIC DRINKS TO BE SOLD AT WAL-MART, SAFEWAY IN U.S.

Posted on: Tue, 24 Feb 2009 23:25:00 EST

Symbols: WMT, YKLTF

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TOKYO, Feb 25, 2009 (AsiaPulse via COMTEX) --
YKLTF | Quote | Chart | News | PowerRating -- Yakult Honsha Co. (TSE:2267) said
Tuesday that it will boost sales of its namesake lactic acid
drink in the U.S. by offering it at major American retailers
Wal-Mart Stores Inc. and Safeway Inc.

The firm aims to tap demand for healthy food and beverages
in the U.S. to boost Yakult sales to 110,000 units a day there
this year, up about 70 per cent from 2008.

Deliveries to roughly 260 Wal-Mart stores in Texas will
start Tuesday. Given the strength of the largest U.S. retailer,
the deal is expected to lead to a surge in sales.

Sales have already started at about 200 Safeway stores in
California.

A pack of five 80ml bottles sells for 2.99 dollars, or
roughly 280 yen. The Yakult drinks are being imported from the
firm's Mexican unit.

Yakult Honsha has been selling the drinks in the U.S.
through its local unit since 1999, delivering them to
supermarkets in California as well as such cities as New York,
Boston and Chicago.

(Nikkei)

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