Taiwan Executives to Highlight Tech Trends at CeBIT

The presentations will take place from 11:00 to 12:30 at Saal 13/14, Convention Centre (CC), Hannover Messe on Wednesday, 4th March, 2009. Members of the news media are cordially invited to join us.

Companies from Taiwan, including electronics brands such as Acer and ASUS, won a record 201 design awards in 2009 from prestigious organizations, such as iF and red dot. This year, the companies have a line-up of unique and stylish products that meet consumer needs for improved mobility, lower power consumption and greater ease of use. Taiwan counts some of the world's largest electronics companies as part of an industry chain supplying personal computers, mobile phones and consumer electronics to the world.

Peter Huang, Deputy President of Taiwan External Trade Development Council (TAITRA) will open the press conference with welcoming remarks. Executives from award winning companies will also speak at the event. The agenda is as follows:

11:00-11:10  TAITRA - Peter Huang, Deputy President
11:10-11:16  A-DATA - Kevin Weng, Sales Director
11:16-11:22  AIPTEK (Deutscheland) - David Tong, President
11:22-11:28  ASUSTek - Samson Hu, Head of Eee Business Unit
11:28-11:34  KYE (Genius) - Tony Chiang, Manager of Video, Audio &
             Gaming Division
11:34-11:40  ZyXEL - Marketing Director
11:40-12:00  Q & A
12:00-12:30  Tea Reception/One-on-one Interviews

Little more than a year ago, Taiwan's ASUSTek Computer Inc., owner of the ASUS brand, launched the world's first Eee PC, a miniature notebook computer with wireless internet connectivity and other consumer-oriented features. Last year, the Eee PC became one of the hit products in the PC business. Following ASUSTek's lead, the world's leading vendors have rushed to offer similar products.

The Eee PC is helping to narrow the digital divide. In line with the One Laptop Per Child (OLPC) initiative to bring affordable computers to underprivileged children in less developed countries, Taiwan companies have led the global industry by offering low-cost, energy-efficient solutions.

Taiwan companies account for about 90 percent of the world's notebook PC production, and many of these companies manufacture products under contact for the world's largest brands in the business.

Some of the companies at the "Bringing Innovations to the World" event are leaders as well.

A-DATA is the world's second-largest vendor of memory modules, AIPTEK is an industry leader in small digital video cameras, KYE (Genius brand) is one of the world's largest makers of PC peripherals, and ZyXEL is a leading manufacturer of networking equipment.

At CeBIT this year, visitors can see 78 outstanding products showcased in the Taiwan Excellence Pavilion at Hall 20 / Stand C02. Many of these products won iF Design Awards in 2009.

Products at the Taiwan Excellence Pavilion includes a large screen Skype-certified videophone from ASUS and a number of mobile phones that combine PDA and GPS functions.

Also at the Pavilion, HTC, one of the world's leading mobile phone makers, will showcase the latest version of its Touch Diamond smartphones.

Optoma Corporation will present its PK101 Pico Pocket Projector. The PK101 is among the world's first pocket-sized projectors and connects to iPods, mobile phones and other portable devices to display presentations, photos, videos and websites on the go and anywhere with just a few simple connections.

Lei Yueh Enterprise Co. will showcase a prize-winning LED glass brick. The product, which won a red dot best-of-the-best award, can be used as part of an architectural design incorporating small light-emitting diodes that emit light in different colors.

Shuttle Inc. will demonstrate an all-in-one PC with innovative touch screen functions.

These are only a few examples of the excellent products coming from Taiwan this year.

Taiwan companies are among the world's leaders in offering products that save energy, reduce pollution and help keep people fit. It has some of the world's largest companies making green products such as bicycles, energy saving lights and solar cells to name a few. The Taiwan government is supporting this effort as part of its goal of sustainable development for businesses.

Acer Inc.
http://www.acer.com/public/home.jsp
A-DATA Technology
http://www.adata.com.tw/
AIPTEK International
http://www.aiptek.com.tw/
ASUSTek Computer Inc.
http://www.asus.com
HTC Corp.
http://www.htc.com
KYE Systems (Genius)
http://www.kyecom.com/
Optoma Corp.
http://www.optoma.com.tw/home/default.aspx?
Lei Yueh Enterprise
http://www.leiyueh.com/
Shuttle Inc.
http://global.shuttle.com/
ZyXEL Communications
http://www.zyxel.com/

Please visit www.taiwantrade.com.tw or www.brandingtaiwan.org for more information.

Taiwan External Trade Development Council (TAITRA)

The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to promote Taiwan's foreign trade and competitiveness in world markets. Over the past 39 years, TAITRA has played a key role in the development of the Taiwan economy. TAITRA is jointly sponsored by the government and commercial associations and is viewed by all as the business gateway to Taiwan for the international business community.

SOURCE: Taiwan External Trade Development Council

for TAITRA 
Michelle Wu, 886-2-2757-7227 ext. 1319 
Strategic Marketing Department 
michellewu@taitra.org.tw