Arby's(R) Roastburger(TM) Sandwiches Are Here to Save Consumers from the Burger Blues

ATLANTA, Feb 27, 2009 (BUSINESS WIRE) --
WEN | Quote | Chart | News | PowerRating -- With the launch of Roastburger sandwiches, Arby's is providing consumers
with what they crave - a change in fast food. According to a recent
survey from Kelton Research, people are looking for something different
than standard burgers and fast food fare. Featuring Arby's signature,
oven roasted, freshly sliced roast beef, Roastburgers represent a new
face in fast food.

The survey revealed that more than half (55 percent) of burger lovers
said fast food burgers can be too greasy, while 40 percent said they can
be too dry. In addition, 45 percent of respondents said their number one
fast food 'beef' is the quality of meat. With Roastburgers, fast food
fans finally have a refreshing departure from the standard burger.

Never fried or greasy, Arby's Roastburger sandwiches are available in
three delicious varieties:

--
All-American Roastburger - Features Arby's thinly sliced, oven
roasted roast beef with fresh lettuce, tomato, pickle, onion, ketchup,
mustard and a secret sauce served on a specialty roll

--
Bacon and Bleu Cheese Roastburger - Also boasts Arby's classic
roast beef, but this flavorful 'burger' is prepared with pepper bacon,
a tangy bleu cheese spread, lettuce, tomato and onion on a specialty
roll

--
Bacon and Cheddar Roastburger - Is served piled high with
Arby's signature roast beef as well as pepper bacon, cheddar cheese,
lettuce, tomato and onion on a specialty roll

"Roastburgers offer a tasty new way for burger lovers to satisfy their
cravings while avoiding burger boredom," said Steve Davis, Arby's Chief
Marketing Officer. "At Arby's, we're always looking for new ways to
offer our customers something different and better in fast food."

Arby's is going head to head with its competitors' hamburgers in its new
advertising to launch Roastburgers. A live action television ad, called
"Warning," shows a frozen hamburger patty flying through an Arby's
restaurant window. Tied to the patty is a note that says: "Stop making
the new Arby's Roastburger, or else." Workers toss the patty into a
bucket already full of other competitors' frozen patties, mutter a
combined "ooooh, scary," and then begin laughing. The commercial then
focuses on product shots of Roastburgers to show how the competition is
getting nervous about Arby's.

The new Roastburger commercial is posted on the Arby's Facebook page at http://www.facebook.com/home.php?#/arbys?ref=mf.

Known in the fast food industry for creating unique, premium sandwiches,
Arby's has been in the roast beef business for almost 45 years, when the
Raffel Brothers first opened an Arby's restaurant under a glowing neon
cowboy hat in Boardman, Ohio in July 1964.

About Arby's Restaurant Group, Inc.

Arby's Restaurant Group, Inc., based in Atlanta, is the second largest
restaurant franchising system in the sandwich segment of the U.S. quick
service restaurant industry. There are more than 3,735 Arby's(R)
restaurants in the system. Founded in 1964, Arby's quick service
restaurants specialize in slow roasted and freshly sliced roast beef
sandwiches as well as Market Fresh(R) deli-style sandwiches, toasted subs,
and salads, all with the convenience of a drive-thru. Arby's offers
guests a unique, great tasting alternative to traditional fast food with
its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries
and Jamocha shakes. Arby's Restaurant Group, Inc. is a subsidiary of
Wendy's/Arby's Group, Inc. (NYSE: WEN). To learn more about Arby's,
please visit www.arbys.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5906437&lang=en

SOURCE: Arby's

Arby's Restaurant Group, Inc. 
Kathy Siefert, 678-514-4152 
newsroom@arbys.com

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