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Kraft Foods employs first RouteMax Refrigerated Hybrid Truck

Thu. March 05, 2009; Posted: 05:15 AM
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Mar 05, 2009 (M2 EQUITYBITES via COMTEX) -- NAV | Quote | Chart | News | PowerRating -- Manufacturer of convenience foods Kraft Foods Inc (NYSE: KFT | Quote | Chart | News | PowerRating) announced on Wednesday (4 March) that the company will use an International DuraStar Hybrid delivery trick as a part of its 'green' initiative.

The first-of-its-kind diesel-electric hybrid delivery truck from Navistar (NYSE: NAV | Quote | Chart | News | PowerRating) is equipped with a RouteMax refrigerated truck body for frozen and refrigerated capabilities.

Kraft Foods is reportedly the first company to roll out this unique diesel-electric hybrid truck, a pilot unit that uses new technology to transport frozen foods, and will use it to transport its line of DiGiorno pizzas.

Mike Cole, director of Transportation, North America, Kraft Foods, said that this truck is a part of the company's commitment to reduce carbon dioxide emissions.

The energy-saving system in this new delivery truck is expected to offer Kraft Foods as much as a 30% fuel saving as compared with a traditional diesel powered truck.

Comments on this story may be sent to admin@m2.com
For full details on Kraft Foods Inc (KFT) click here. Kraft Foods Inc (KFT) has Short Term PowerRatings of 6. Details on Kraft Foods Inc (KFT) Short Term PowerRatings is available at This Link.

    


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