Kraft Foods employs first RouteMax Refrigerated Hybrid Truck

Posted on: Thu, 05 Mar 2009 05:15:00 EST


Symbols: NAV, KFT
Mar 05, 2009 (M2 EQUITYBITES via COMTEX) --
NAV | Quote | Chart | News | PowerRating -- Manufacturer of convenience foods Kraft Foods Inc (NYSE: KFT | Quote | Chart | News | PowerRating) announced
on Wednesday (4 March) that the company will use an International
DuraStar Hybrid delivery trick as a part of its 'green' initiative.

The first-of-its-kind diesel-electric hybrid delivery truck from
Navistar (NYSE: NAV | Quote | Chart | News | PowerRating) is equipped with a RouteMax refrigerated truck
body for frozen and refrigerated capabilities.

Kraft Foods is reportedly the first company to roll out this unique
diesel-electric hybrid truck, a pilot unit that uses new technology to
transport frozen foods, and will use it to transport its line of
DiGiorno pizzas.

Mike Cole, director of Transportation, North America, Kraft Foods, said
that this truck is a part of the company's commitment to reduce carbon
dioxide emissions.

The energy-saving system in this new delivery truck is expected to
offer Kraft Foods as much as a 30% fuel saving as compared with a
traditional diesel powered truck.

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