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SmarTone-Vodafone Selects Teradata to Deploy Active Data Warehousing

Posted on: Thu, 05 Mar 2009 21:24:00 EST

Symbols: VOD, TDC

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Mar 04, 2009 (Close-Up Media via COMTEX) --
VOD | Quote | Chart | News | PowerRating -- Teradata Corp. a company solely focused on data warehousing and enterprise analytics, announced that it has deployed an Active Data Warehouse for SmarTone-Vodafone, a provider of total communications services in Hong Kong and Macau.

The new Teradata system is SmarTone-Vodafone's third-generation data warehouse and its performance and scalability enables the company to dig deeper into detailed operational data in order to extract greater business value. With this platform, traditional data warehouse functionality is extended into a more mature and pervasive data environment known as Active Enterprise Intelligence. The term refers to an operational approach to data warehousing in which the database platform supports operational processes in real time as well as strategic decision making. This is the first Hong Kong telecommunications services provider taking advantage of the real-time capabilities of an active data warehouse from Teradata to deliver Active Enterprise Intelligence and puts the power of information-based decision making at the fingertips of SmarTone-Vodafone's managers throughout their enterprise, the company noted.

"Hong Kong is one of the world's most competitive markets for communications service providers and we have been using data warehousing technology since the late 1990s to help strengthen our leading market position," said Stephen Chau, chief technology officer of SmarTone-Vodafone. "Teradata has proven itself to be a data warehousing solution provider with specialized technology that provides a far superior platform to run our business intelligence applications. Teradata Professional Services consultants worked with us to implement a much more manageable system and our business users have a single user interface for running queries and reporting."

"The powerful Teradata Database, with its high performance and high scalability, is the foundation for the success of SmarTone-Vodafone's active enterprise data warehouse," said Stanley Lam, general manager, Teradata Hong Kong and South China. "As an experienced data warehouse user, SmarTone-Vodafone is leveraging business intelligence right across the company. The greatest beneficiaries of the new Teradata solution, however, are the users who can now mine data at the atomic level of information."

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For full details on Vodafone Group Plc (VOD) VOD. Vodafone Group Plc (VOD) has Short Term PowerRatings at TradingMarkets. Details on Vodafone Group Plc (VOD) Short Term PowerRatings is available at This Link.

For full details on Teradata Corporation (TDC) TDC. Teradata Corporation (TDC) has Short Term PowerRatings at TradingMarkets. Details on Teradata Corporation (TDC) Short Term PowerRatings is available at This Link.

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