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Branded 'u local,' the KickApps-powered features will enable local residents to engage in discussions about news topics most important to their community and upload their own photos and videos. The u local brand and platform will roll out to a total of 25 Hearst-Argyle Television websites throughout the first half of 2009, the company noted.
"Our newsrooms continue to evolve to accommodate 24/7 local coverage and viewer engagement," said Jacques Natz, director of digital content for Hearst-Argyle Television. "The launch of u local is a step forward in opening up this process to Hearst-Argyle viewers. We're excited to work with KickApps to meet the changing demands of our audiences on-air and online."
Implemented on Hearst-Argyle's websites, the KickApps functionality leverages local television's marketing platform and brand equity to drive online engagement and community. Local residents can upload and share photos and videos on breaking news, weather, politics, school activity, and sports. User-generated content will be prevalent on the station websites, which are managed by Internet Broadcasting. Additionally, the social media platform creates incremental inventory for advertisers seeking local demographics.
"Online participation through social media and user-generated content has flourished in the era of the Social Web," said Alex Blum, CEO, KickApps. "The popularity of social media functionality shows that online audiences not only embrace it but there's now an expectation from people to engage online in this manner. We've designed KickApps to help companies like Hearst-Argyle to meet this growing demand in a flexible and scalable way, and working with Hearst Argyle are able to very quickly and efficiently launch and manage any number of websites for their properties around the country."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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