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RealEstate.com, Realtors will display real estate listings from 20 national markets on YouTube in a video format by collaborating with CirclePix, a national provider of virtual tour services, offering an additional level of exposure for sellers and their listings.
Visitors to the new RealEstate.com, Realtors YouTube Web site can search for videos of thousands of homes for sale by entering in criteria such as MLS number, address, city or zip code. After browsing listings details and a virtual tour of the inside and outside of the property, a visitor can call 1-866-285-3226 to be directly connected with a local real estate agent. An agent will help guide the potential home buyer through the MLS listings and set up appointments to view houses for sale.
"Launching RealEstate.com, Realtors on YouTube creates a new, fantastic vehicle for us to reach consumers in way that makes real estate shopping fun and easy," said Greg Hanson, Senior Vice President and General Manager of RealEstate.com. "With the help of CirclePix, we can now provide a way for potential customers to see a virtual tour of available properties while giving our more than 1,100 real estate agents greater exposure to their real estate listings. It's certainly a win-win for our customers and our agents."
According to a January 2009 comScore survey, nearly 77 percent of total U.S. Internet users viewed online videos, and YouTube attracted over 100 million viewers to its millions of online videos.
Hanson said, "We know most home buyers start their search online. We also know that Internet users are diverse and that videos of homes for sale provides a new outlet for home shopping versus seeking a local real estate brokerage Web site in each market they are searching. Showcasing our listings to this highly engaged, Internet-savvy audience creates a huge opportunity of greater exposure for our seller's listings."
RealEstate.com, Realtors is an Internet-enabled real estate brokerage. It is a local, on-the-ground brokerage operation that complements the national RealEstate.com Web portal and operates in 20 markets nationwide with more than 1,100 sales agents.
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