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Each time a Netflix member rates a movie, that one- to five-star rating will be posted on his or her Facebook profile and shared with the member's friends if the Netflix member has enabled Facebook Connect. Because friends can make comments in response to ratings posts, this new feature encourages an enriched movie-watching experience, enhanced by interaction and conversation among friends. Movie rating posts on Facebook will also link back to the correlating movie page at Netflix, enabling Facebook users to learn more about a specific movie and allowing Netflix members to easily add the movie to their own Queues.
"Movies make for great conversations," said Gibson Biddle, vice president of product management for Netflix. "By integrating with Facebook Connect, Netflix members can now share their movie-watching experiences even more easily than before, allowing for greater exchange of movie recommendations with their friends."
"Netflix is a clear leader in bringing innovation to renting, viewing and engaging around movies," said Ethan Beard, director of platform marketing, Facebook. "We think the social features in Facebook Connect provide a tremendous opportunity for Netflix subscribers to share their thoughts and feelings on movies with their friends in the Netflix community and with Facebook's more than 175 million active users."
To link their Netflix and Facebook accounts, Netflix members will use the "Connect" button on the Netflix member site at http://www.netflix.com/facebookconnect. Upon first connecting, each member will have the option of pushing all future movie ratings to his or her Facebook profile or to be presented with the option of publishing ratings to Facebook on a case-by-case basis.
Netflix anticipates the integration of additional features through Facebook Connect and encourages user feedback through the Netflix Facebook page www.facebook.com/netflix or on Twitter www.twitter.com/netflix
About Netflix, Inc.
Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers. For one low monthly price, Netflix subscribers can get DVDs delivered to their homes and can instantly watch movies and TV episodes streamed to their TVs and computers, all in unlimited amounts. Subscribers can choose from over 100,000 DVD titles and a growing library of more than 12,000 choices that can be watched instantly. There are never any due dates or late fees. DVDs are delivered free to subscribers by first class mail, with a postage-paid return envelope, from 58 distribution centers. More than 97 percent of Netflix subscribers live in areas that generally receive shipments in one business day. Netflix has partnered with leading consumer electronics companies to offer a range of devices that can instantly stream movies and TV episodes to members' TVs from Netflix. For more information, visit http://www.netflix.com/.
SOURCE Netflix, Inc.
http://www.netflix.com/
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