'Italian operators fined over ringtone subscriptions'

Posted on: Tue, 24 Mar 2009 06:57:00 EDT


Symbols: VOD
Mar 24, 2009 (DMEUROPE via COMTEX) --
VOD | Quote | Chart | News | PowerRating -- Italy's competition authority has fined various content suppliers and
mobile operators a total of EUR 2.2 million for improper commercial
practices regarding the sale of ringtones and multimedia content.
According to the regulator, the promotional messages did not clearly
state that by requesting the service, users did not only download the
single ringtone but also subscribed to a subscription billed weekly
from the phone bill. Also, the costs were unclear and it was difficult
to dis-activate the service. Among the operators fined are Telecom
Italia (EUR 640,000), Vodafone Italia (EUR 560,000), Wind (EUR 480,000)
and 3 Italia (EUR 155,000). The list of content suppliers fined
includes Dada (EUR 125,000), Buongiorno (EUR 115,000), Zed (EUR 95,000)
and Zeng (EUR 55,000).

Distributed for DMeurope.com via M2 Communications Ltd (www.m2.com)

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