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Three digital entertainment companies in China, TCL Technoly Electronics, MIT Technology, and Lite-On IT, have agreed to license Dolby TrueHD, a lossless compression technology, and Dolby Digital Plus, which delivers up to 7.1 channels of surround sound for future Blu-ray Disc products.
The company said that studios and content creators have used Dolby TrueHD and Dolby Digital Plus to enhance the experience delivered from Blu-ray Discs.
"China is, strategically, a very important market for Dolby, and we are pleased to be working closely with key customers like TCL, MIT Technology, and Lite-On IT," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "We are committed to partnering with our customers in China to promote their products incorporating Dolby technology and to help them grow the industry by delivering the best high-definition experiences to consumers around the world."
"We are very excited to be one of the first companies in China to partner with Dolby and license Dolby's flagship technologies in Blu-ray Disc production," said Song Yonghong, Standing Deputy General Manager of TCL. "Dolby has partnered with us since 2000, and has not only provided cutting-edge technology, but also strong local engineering and testing support to help us develop the products."
"With Dolby's strong brand recognition and advanced technology, we are able to more easily touch the hearts of our customers worldwide with our products," said Minamikawa Hiroyuki, Managing Director, MIT Technology.
"We are proud to provide the best entertainment experience to consumers by using Dolby's technology," said Ted Mao, Manager of Product Strategy and Planning Division, Lite-On IT.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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