Lawton Smith joins Mercato after 20 years at Wragge & Co and an illustrious career that has seen him lead major deals including the Phones 4U buy out, the sale of Dunlop Aircraft Tyres to ABN Amro Private Equity and the Rank Hovis McDougal group buy-out from Tomkins Plc. He has also acted for motorsport business, Prodrive, and numerous private entrepreneur clients.
Speaking about the move, he said: "My advisory role with Mercato has been moving towards a more commercial and strategic one for some time.
"This move is a logical step and a really superb opportunity for me to make my mark in the most exciting business I have worked with in my career.
"The business has reached a crucial stage of its development and I'm keen to play a big part in helping us meet our global aspirations in the years to come."
In only its second year of trading, Mercato has delivered strong year-on-year sales up 440% to close 2008 at GBP2.7M with strong profits.
The business has quickly established itself as offering innovative data management technology that brings sense, order and structure to otherwise chaotic, "real-time" product and market data streams to help unlock the value that lies within. Mercato's current suite of tools deliver more efficient ways of buying, selling, managing, analysing and interacting within a range of marketplaces.
One cost reduction tool within the Mercato suite is Mercato ITelligence. IT buyers receive structured market information which gives them automated price and available stock comparisons on over 100,000 current IT products in the UKtrade channel.
Mercato ITelligencegives buyers accurate and up to date IT market knowledge to facilitate price discovery, so they can negotiate the best deals from their preferred IT suppliers. It saves time benchmarking deals and "cost plus" arrangements which would otherwise be spent manually ringing alternative suppliers.
The solution is appealing to IT managers, FDs and CEOs in private and public sector organisations as it delivers instant return on investment in the IT procurement function. Major users include Legal & General, Camelot, John Lewis, Whitbread, Poundland, Transport for Londonand the Office for National Statistics. Mercato ITelligence is accredited by the Instituteof Chartered Accountantsas offering a "Best Practice, Best Value" procurement solution.
Speaking on the opportunity more broadly, Lawton Smith commented, "Mercato has cracked the Enterprise Content Management 'nut'. Our mission is to broaden the technology's applications and connect with any organisations looking for cost reduction and maximum business advantage from mining accurate and real-time marketplace data. Huge opportunities exist for public sector bodies especially."
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