Goody's Family Clothing retains Streambank to sell its brands

Wed. April 01, 2009; Posted: 07:57 AM

Apr 01, 2009 (Datamonitor via COMTEX) -- GDYS | Quote | Chart | News | PowerRating -- US-based department store operator Goody's Family Clothing has retained Streambank, an intangible asset consulting firm, to undertake the marketing and sales efforts for the intellectual asset portfolio of the company.

In January 2009, Goody's filed for a second time for Chapter 11 bankruptcy protection, and announced it would liquidate its 282 remaining stores.

In addition to Duck Head, Goody's said that it was offering a host of house brands including Ivy Crew for men, OCI for young men, juniors and children, Goodclothes and Mountain Lake for misses, and Baby Crew for infants and toddlers. These house brands are now being offered for sale.

David Peek, CFO of Goody's Family Clothing, said: "Goody's intangible asset portfolio represents over a century of brand building at its finest. Goody's is one of the most recognized family clothing retailers in the southeast, and is uniquely positioned in smaller towns where budget-minded shoppers seek both quality and fashion. The acquisition of these brands represents a unique opportunity."

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