'Vodafone says 62% of Dutch viewers watch TV on demand'

Posted on: Mon, 06 Apr 2009 06:06:00 EDT


Symbols: VOD
Apr 06, 2009 (DMEUROPE via COMTEX) --
VOD | Quote | Chart | News | PowerRating -- A study by Vodafone Netherlands revealed the rising use of television
on 'demand', with old-fashioned, or linear, television seen not fitting
in the Dutch lifestyle. About three quarters of Dutch people view
delayed television, with 62 percent watching online and 35 percent
saving the show for later viewing. From those surveyed, 77 percent said
they could not watch television during the normal broadcast times,
while 34 percent prefer to determine personal viewing time. Almost one
third of respondants expect to watch more television outside the home
in the next two years, with 28 percent forecasting more mobile viewing.

Distributed for DMeurope.com via M2 Communications Ltd (www.m2.com)

For full details on Vodafone Group Plc (VOD) VOD. Vodafone Group Plc (VOD) has Short Term PowerRatings at TradingMarkets. Details on Vodafone Group Plc (VOD) Short Term PowerRatings is available at This Link.

UPCOMING EVENTS
Learn new strategies, how to trade in this market, and the stocks you should be focusing on each day. Join us for our free 20 minute tele-seminars during the week.
Thursday February 11 04:30 PM
* Attendance is strictly limited and are filled on a first-come, first-served basis.