'Vodafone says 62% of Dutch viewers watch TV on demand'
VOD | Quote | Chart | News | PowerRating -- A study by Vodafone Netherlands revealed the rising use of television
on 'demand', with old-fashioned, or linear, television seen not fitting
in the Dutch lifestyle. About three quarters of Dutch people view
delayed television, with 62 percent watching online and 35 percent
saving the show for later viewing. From those surveyed, 77 percent said
they could not watch television during the normal broadcast times,
while 34 percent prefer to determine personal viewing time. Almost one
third of respondants expect to watch more television outside the home
in the next two years, with 28 percent forecasting more mobile viewing.
Distributed for DMeurope.com via M2 Communications Ltd (www.m2.com)
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