YAHOO JAPAN TO POST CUSTOMIZED CONTENT ON ELECTRONIC BILLBOARDS
YAHOF | Quote | Chart | News | PowerRating -- Yahoo Japan Corp. (TSE:4689)
this fall will enter the business of distributing content via
electronic billboards located in train stations and other
facilities that offer information based on who is walking
past.
The company is teaming with Comel Co., a firm that installs
and operates electronic billboards. Cameras mounted on Comel's
billboards will photograph passersby and characteristics such
as sex and age group will be determined using facial analysis
technology from NEC Soft Ltd.
(Nikkei)
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