Kana won the "Web Interaction Management" category and was listed as a leader of the "Web Self-Service" category.
Each year, CRM magazine recognizes companies that meet and exceed customers' demands for service and customer experiences. The magazine's Service Awards are based on a composite score of analyst ratings for satisfaction, depth of functionality, and company direction; Customer Relationship Management (CRM) revenues; and year-over-year growth. The awards were unveiled in the April 2009 edition of CRM magazine.
"The CRM market has remained on solid ground despite the global recession because of its direct impact on sales and revenue growth. We are proud to honor Kana and its fellow industry leaders with our 2009 Service Leader awards," said David Myron, the Editorial Director at CRM magazine. "Kana continues to prove that it is a forward-thinking company with technology that has been validated by customers and third-party analysts."
"Customer retention is more critical than ever," said Michael Fields, Kana's CEO. "Quality offerings and exceptional customer service are the two most important ways to retain and build customer relationships. Our easy-to-use, multi-channel customer service solutions are used by half of the Fortune 50 and our customers typically report double-digit increases in customer satisfaction. That kind of tangible progress is invaluable in retaining customers, especially in today's difficult economic climate."
CRM magazine is a publication in the customer relationship management industry, covering sales, marketing, customer service, and strategy.
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