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Strategic Public Relations is written for a broad audience from CEOs to PR practitioners and outlines how to maximize the impact of PR. The book includes industry insight and best practices from Gehrt and Moffitt; marketing data; perceptions from corporate leaders; contributions from other authors such as Bruce Patton of the Harvard Negotiation Project and co-author of the best-selling book Getting to Yes; and commentary from industry experts including Mark Weiner of PRIME Research.
Strategic Publications Relations also contains insight from business leaders at such companies as Alaska Airlines, Clearwire, Deloitte Services, Edelman, Nike, Seattle Children's Hospital, Starbucks, and many other brand-name organizations that are using PR to accomplish their most important goals.
Says Amy Bohutinsky, vice president of communications for Zillow.com, "This is the kind of book that you refer to again and again. Instead of just theories or concepts, it offers clear and concise best practices, and then drills down to the tactical explanation of how to get them done. I'm going to require that my entire team read this book."
"There are many books which focus on PR tactics," says Moffitt. "These books describe how to write a press release or how to conduct an interview. We felt there was a need for a book that takes a deeper look at how a company can up-level its public relations strategy."
Gehrt adds, "In a tough economy, it's even more important for PR professionals to show return on PR investment and demonstrate how campaigns can positively impact business. This book aims to help PR professionals who have mastered the basics get to the next stage in their career. At the same time, it provides executable insight for executives who want to understand how to best use PR to achieve business success."
To order your copy of Strategic Public Relations: 10 Principles to Harness the Power of PR, please visit www.amazon.com or www.barnesandnoble.com
April 2009 174 pages Hardcover edition $ 20.87
For media inquiries, please contact Communique PR at (206)282-4923 or info@communiquepr.com
The Authors
Jennifer Gehrt is a public relations professional with more than 18 years of experience. Prior to founding Communique PR, Gehrt had a long tenure at Waggener Edstrom, one of the world's largest independent public relations firms, where she worked with MasterCard International, Connexion by Boeing, Siemens and T-Mobile. Before joining Waggener Edstrom, she served as director of marketing communications for Tegic Communications and was a PR manager for AT&T Wireless Services.
Colleen Moffitt has a proven track record in business-to-business public relations and corporate brand building. Before founding Communique PR, she worked at RealNetworks, where she served as a program manager in charge of product development and worked with key industry editors. She also served as a corporate recruiter for Microsoft Corporation. Moffitt has 17 years of business experience.
In addition to establishing PR strategies for global companies, Gehrt and Moffitt have developed thoughtful, powerful and successful PR programs for numerous high-tech and emerging businesses including Big Fish Games, Clearwire Corporation, Alaska Airlines, Attachmate, Nintex, Seattle Children's Hospital and SNAPin Software.
Andrea Carlos is a freelance writer with more than 20 years of combined journalism and public relations experience. She has helped numerous clients draft book proposals, write and edit their books, and drive their book projects to successful completion. She also writes marketing materials for a broad range of business clients including Nike, Waggener Edstrom, Microsoft, Generator Group, Alaska Airlines and WebTrends. Before becoming a freelance writer, Andrea was the senior writing manager at Waggener Edstrom.
She is co-founder of GoldLeaf Book Writers: www.goldleafbookwriters.com.
About Communique PR
Communique PR is a privately-held boutique agency based in Seattle, Wash. The firm was founded in 2004 by Jennifer Gehrt and Colleen Moffitt. Today the agency serves a range of clients, including technology startups, healthcare leaders and industry giants.
Communique understands the fundamentals, as well as the nuances, of telling its clients' stories in a meaningful, compelling and results-driven manner. The firm draws on many years of rich and varied experience to support clients as they build their brands, gain market share, demonstrate thought leadership and shape critical perceptions. Communique has a proven track record working with journalists, analysts, bloggers and other influentials in a variety of industries.
For more information please visit www.communiquepr.com or www.blog.communiquepr.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5937495&lang=en
SOURCE: Communique PR
Communique PR Jessica Luhrs, 206-282-4923 ext. 117 info@communiquepr.com
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