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NetEase to partner with Blizzard Entertainment on World of Warcraft

Posted on: Thu, 16 Apr 2009 09:47:00 EDT

Symbols: NTES, NCTY

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BEIJING, Apr 16, 2009 (Xinhua via COMTEX) --
NCTY | Quote | Chart | News | PowerRating -- ?? Chinese Internet technology company
NetEase.Com, Inc. (NTES.Nasdaq) announced on Thursday that Blizzard
Entertainment, Inc will license one of NetEase's affiliated companies
to operate its online game World of Warcraft for three years in
China's mainland after the expiration of the existing license
agreement.

Currently, The9 Limited (NCTY.Nasdaq) is licensed to operate the
online game World of Warcraft (WoW), but the license will expire this
June.

Mike Morhaime, CEO of Blizzard Entertainment, said that the new
agreement with NetEase will help attain its business goals for years
to come, and is looking forward to a smooth transition for WoW.

The public relation department with The9 Limited refused to
comment on the issue.

Zhao Xufeng, an analyst with iResearch Consulting Group, said that
The9 Limited is doomed to see a drop in revenue, client numbers and
its stock price when it concludes the operation of WoW in China's
mainland.

NetEase probably has high expectation for cooperation with
Blizzard Entertainment in the future, while for the time being they
focus on building reputation and a client base, according to Zhao.

NetEase and Blizzard Entertainment previously announced a
partnership over Blizzard Entertainment's Warcraft III, StarCraft II
and Battle.net online service last summer.

For full details on Netease.com Inc (NTES) NTES. Netease.com Inc (NTES) has Short Term PowerRatings at TradingMarkets. Details on Netease.com Inc (NTES) Short Term PowerRatings is available at This Link.

For full details on The9 Limited (NCTY) NCTY. The9 Limited (NCTY) has Short Term PowerRatings at TradingMarkets. Details on The9 Limited (NCTY) Short Term PowerRatings is available at This Link.

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