STRATEGY ANALYTICS: Smartphone Deployments Accelerate in US
VZ | Quote | Chart | News | PowerRating -- RIM's BlackBerry dominates smartphone market share--at 37%--among
all sizes of US businesses, while Microsoft's Windows Mobile platform
comes in second--at 26%--according to the Strategy Analytics
Wireless Enterprise Strategies service report, "Smartphones
for Business: US Carrier & Platform Choice."
Among the companies surveyed, Verizon Wireless and AT&T dominated
business subscriptions, with AT&T slightly ahead in large enterprises
(1000+), while Verizon showed greater penetration among small companies
(under 100). Employees of large enterprises were also the most loyal
BlackBerry users. This report also highlights that Symbian, Google
Android and Apple's iPhone are not serious contenders for US Business
use.
"This research
shows that the US market is consolidating, with many companies working
primarily with AT&T, Verizon and, to a lesser extent, Sprint Nextel. RIM
is clearly the leading smartphone business player, followed by
Microsoft. What also emerges is that RIM customers expressed a lower
willingness to churn than those on other platforms," commented Andrew
Brown, Director of Wireless Enterprise Strategies and author of the
report.
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market
intelligence focused on opportunities and disruptive forces in the areas
of Automotive Electronics and Entertainment, Broadband Connected Home,
Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered
in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea
and China, Strategy Analytics works with clients through annual
multi-client services, management team workshops and custom consulting
engagements. For more information, please visit http://www.strategyanalytics.com/
SOURCE: Strategy Analytics
US Contact:
Strategy Analytics, Inc.
David Kerr, 262-646-8974
dkerr@strategyanalytics.com
or
European Contact:
Andrew Brown, +44(0) 1908 423 630
abrown@strategyanalytics.com
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