RR Donnelley Unveils Breakthrough Technology: Fully Variable Offset Printing

Posted on: Mon, 04 May 2009 06:30:00 EDT


Symbols: RRD
CHICAGO, May 04, 2009 (BUSINESS WIRE) --
RRD | Quote | Chart | News | PowerRating -- R. R. Donnelley & Sons Company (NYSE:RRD) today announced its
latest imaging technology breakthrough, which combines the full
variability of inkjet imaging with the speed, quality, flexibility and
economics of offset materials. Developed in-house, the proprietary
technology will be deployed on presses within RR Donnelley's production
platform in 2010 and beyond.

"This innovation opens the door to significantly more flexible and
affordable targeted print communications," said Thomas J. Quinlan III,
RR Donnelley's President and Chief Executive Officer. "This advance
enables variable imaging at higher speeds, across wider webs and on a
broader selection of papers and label materials. For the first time, it
brings offset economics to variable imaging."

Developed by RR Donnelley engineers under the code name Apollo, this
technology also offers enhanced variable imaging capabilities, such as
jetting MICR and other specialty offset inks onto a wider range of paper
stocks.

John Paloian, RR Donnelley's Chief Operating Officer added, "Direct mail
and label imaging are just two of the applications for which this new
technology will deliver superior quality and value. We developed this
proprietary technology in response to customers' demand for improved
performance and affordability. We believe that it will not only change
the way that variable imaging is accomplished, it will broaden the
number of applications for this important technology."

According to Mary Lee Schneider, RR Donnelley's Chief Technology
Officer, the company features more than 1,000 commercial and proprietary
units with digital capabilities. Included among those are conventional
long run presses that have been retrofitted with the company's high
speed, high quality digital color capabilities. This breakthrough comes
close on the heels of the 1200 dpi 4 color inkjet press that we
announced in 2008."

RR Donnelley's growing list of proprietary imaging technologies
positions the company to move into applications beyond putting ink on
paper.

"This new technology signals clearly that RR Donnelley's active R&D
pipeline is delivering important imaging breakthroughs that will have
broad applications for our customers across the world," concluded
Quinlan.

About RR Donnelley

RR Donnelley (NYSE: RRD | Quote | Chart | News | PowerRating) is the world's premier full-service provider of
print and related services, including business process outsourcing.
Founded more than 144 years ago, the company provides products and
solutions in commercial printing, direct mail, financial printing, print
fulfillment, labels, forms, logistics, call centers, transactional
print-and-mail, print management, online services, digital photography,
color services, and content and database management to customers in the
publishing, healthcare, advertising, retail, technology, financial
services and many other industries. The largest companies in the world
and others rely on RR Donnelley's scale, scope and insight through a
comprehensive range of online tools, variable printing services and
market-specific solutions.

For more information, and for RR Donnelley's Corporate Social
Responsibility Report, visit the company's web site at http://www.rrdonnelley.com.

Use of Forward-Looking Statements

This news release may contain "forward-looking statements" as defined in
the U.S. Private Securities Litigation Reform Act of 1995. Readers are
cautioned not to place undue reliance on these forward-looking
statements and any such forward-looking statements are qualified in
their entirety by reference to the following cautionary statements. All
forward-looking statements speak only as of the date of this news
release and are based on current expectations and involve a number of
assumptions, risks and uncertainties that could cause the actual results
to differ materially from such forward-looking statements. Readers are
strongly encouraged to read the full cautionary statements contained in
RR Donnelley's filings with the SEC. RR Donnelley disclaims any
obligation to update or revise any forward-looking statements.

SOURCE: R. R. Donnelley & Sons Company


RR Donnelley
Media Contact:
Doug Fitzgerald, Executive Vice President Communications
Tel: 630-322-6830
E-mail: doug.fitzgerald@rrd.com
or
Investor Contact:
Dan Leib, Senior Vice President, Treasurer
Tel: 312-326-7710
E-mail: dan.leib@rrd.com

For full details on R.R. Donnelley & Sons Company (RRD) RRD. R.R. Donnelley & Sons Company (RRD) has Short Term PowerRatings at TradingMarkets. Details on R.R. Donnelley & Sons Company (RRD) Short Term PowerRatings is available at This Link.

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