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This initiative, first announced in January, is making over athletic fields across the country as part of Kellogg Company's continued commitment to encouraging healthier lifestyles and building stronger communities. Consumers now can vote online for their favorite field at www.frostedflakes.com until May 31.
"As park and recreation budgets are being cut throughout the country, we feel it is more important than ever to ensure our children have ample opportunities to stay active," said Kathleen Piper, director, brand marketing-kid, U.S. Ready-to-Eat Cereals, Kellogg Company. "We've been overwhelmed with the incredible community support for these fields, and we feel that this initiative is a great way for Kellogg to make a real difference in kids' lives."
Nominations were accepted for designated outdoor baseball, softball, T-ball, soccer, football, lacrosse, field hockey fields, track or basketball courts. The entries were narrowed from thousands of total nominations to 100 field finalists based on:
-- The feasibility of the field makeover
-- The location and age of the field
-- How often the field is used
-- How many events take place on the field each month or year
-- What teams use the field
-- The number of other athletic fields in the community
-- The demand for the field
-- Condition of the field
-- The impact a field renovation would have on the community
Consumers may vote online for their favorite field once per day during the voting period. The 30 winners will be selected by a combination of the public vote and Kellogg Company's official judging panel and notified in June. The approximate retail value for each field makeover is not to exceed $15,000. To see if a field in your area has been nominated and to learn more about the program, visit www.frostedflakes.com.
"As someone who regularly sees playing fields in poor conditions, this program is both necessary and impactful," said Stephen D. Keener, president and chief executive officer, Little League(R) International. "I hope these communities will rally around the cause and go online to vote so their kids can have a better, healthier future."
In the retailer component of this program, Kellogg's Frosted Flakes(R) cereal will renovate 25 fields in partnership with participating retailers.
Brickman Landscaping and their Sports Turf Division will complete all field makeovers for the renovation program. Brickman has more than 60 years of experience in the turf management and field optimization business and has consulted on design, renovation and maintenance projects for fields and stadiums in the U.S. and around the world.
About Earn Your Stripes(TM)
Kellogg's Frosted Flakes(R) cereal created the Earn Your Stripes(TM) program in 2004 to encourage kids to eat right and work hard to be their very best on the field. Kellogg's Frosted Flakes(R) believes that sports are an important outlet for kids to build strong character and self confidence, teaching values that will last a lifetime. As part of the Earn Your Stripes(TM) program, Kellogg's Frosted Flakes(R) is also a national sponsor of Girls on the Run, Pop Warner Little Scholars and Little League Baseball. For more information, please visit www.frostedflakes.com or www.espn.com/earnyourstripes.
About Kellogg Company
With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), All-Bran(R), Mini-Wheats(R)
Nutri-Grain(R), Rice Krispies(R), Special K(R), Chips Deluxe(R), Famous Amos(R), Sandies(R), Carr's(R), Bear Naked(R), Kashi(R), MorningStar Farms(R), Gardenburger(R) and Stretch Island(R). Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.
Abbreviated Contest Rules
No Purchase Necessary. Beginning 5/1/09 at 12:00:00 PM (ET) to 5/31/09 at 11:59:59 AM (ET) ("Voting Period"), the Finalists' nominations will be posted at www.frostedflakes.com for public voting. The voting public will be allowed one (1) vote for their favorite finalist nomination per day, per person/email address during the voting period. The public voting will be combined with the Sponsor's judging panel results to determine the winners. Subject to complete Official Rules at www.frostedflakes.com. Open only to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older. Void where prohibited. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.
SOURCE Kellogg Company
http://www.kelloggcompany.com
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