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Skins Footwear Selling Through at Retailers across the U.S.

Wed. May 06, 2009; Posted: 10:37 AM
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NEW YORK, May 06, 2009 (BUSINESS WIRE) -- SKNN | Quote | Chart | News | PowerRating -- Retail partners of Skins Footwear, innovators of interchangeable fashion footwear, reported brisk sales of the company's spring/summer line, which began selling in stores last month. Retailers across the U.S. said Skins are selling beyond expectations due to unique styles and repeat customers.

Skins Footwear combines high fashion and high technology to achieve new levels of comfort and style for men and women. Skins shoes are made of a unique, two-part structure consisting of an outer collapsible "Skin" and an inner support section called the "Bone."

"It's a great concept and it gives us something fresh and exciting to offer our consumers and something to help engage our customers in conversation," said Domingo Winstead, manager of the J Stephens store in Palm Desert, Calif. "Skins helps position our store as the leader in fresh technology."

Said Lee Feil, manager of the Footwear Department at the James Davis store in Memphis, Tenn.: "We sold through 14 percent of our Skins inventory over the past two weeks, which is great for a men's department at the end of April. We have already had repeat customers for the brand, and I know having Skins here has helped create an overall upward trend in our department."

The Skins spring collection, which features premium leathers and detailed workmanship built around the framework of the company's third generation Bone and foot bed, was shipped to retailers with a controlled inventory strategy in mind.

"We did our best to plan our inventory so that customers could continue to fill in styles over the course of the season," said Dennis Walker, senior vice president of sales at Skins. "It's a mixed blessing that some of the shoes are performing beyond our expectations, and we're having to play catch up. But it's obvious that the fit and comfort of the spring line is helping the brand overachieve in some areas."

The Skins spring collection can be found at retailers throughout the U.S., including Footwear Etc. in northern California and San Diego; Sportie LA in southern California; Casserd's in San Francisco; Saxon Shoes in Richmond, Va.; Littles in Pittsburgh; Hawley Lane, Conn.; Summerlin Shoes Las Vegas; The Walk Shop Tallahassee; Battaglia in Miami and Aventura, Florida; Blue Sole Shoes Philadelphia; Island Shoes Pawleys Island, S.C.; The Shoe Market Greenville, N.C.; David Parker Shoes Nashville; and Bachrach stores in Nashville, Dallas, McLean, Va., Oklahoma City, and Troy and Novi, Mich.

About Skins

Skins Inc. created and is continuing to further develop patented innovative two-part, interchangeable footwear structures consisting of outer collapsible "Skins" and an inner holistic orthopedic support section called the "Bone." The design allows consumers to purchase one inner section, the Bone, and numerous outer Skins, resulting in multiple style variations from the same pair of quality Bones, always with the same feel and fit no matter which Skin is being worn. Skins' objective is to create a new attire concept that allows and encourages consumers to frequently change their footwear, while experiencing equal comfort in all designs of shoes.

This uniquely positions the Skins concept between footwear and apparel industries. For more information, visit http://www.skinsfootwear.com.

Forward-Looking Statements

Statements in this news release that are not historical facts are forward- looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes," and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Actual results may differ materially from those currently anticipated due to a number of risks and uncertainties beyond the reasonable control of the Company. These risks and uncertainties include, without limitation, those detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission, and include, among others, its limited operating history; lack of profits from operations; uncertain ability to raise additional funds on acceptable terms or at all; ability to successfully design, manufacture and commercialize its proposed product; its reliance on one unproven and undeveloped product type; rapidly changing consumer demands for footwear products; un-established brands; degree and nature of its competition; ability to employ and retain qualified employees; and limited trading market for its common stock.

SOURCE: Skins Inc.

For Skins Inc. 
Kevin Ota, 203-947-3693 
kevin@bigfieldpr.com
For full details for SKNN click here.

    


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