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Strathmore, doing business as cellular-blowout.com (Cellular Blowout), is a provider of wireless equipment located in Agoura Hills, California and is headed by David J. Bleeden, who co-founded Naked Juice. OmniReliant will add Cellular Blowout to a growing portfolio of consumer product and shopping brands that include the Dual Saw and Kathy Hilton's beauty products.
Paul W. Morrison, CEO of OmniReliant, said, "I believe OmniReliant can use its resources in internet video production, infomercials, and marketing technologies to help increase Cellular Blowout's web traffic and revenue. The cell phone industry continues to grow and Cellular Blowout is positioned to capitalize on it."
Bleeden said, "I am excited to be teaming up with Morrison and OmniReliant to combine our experience and resources to make Cellular Blowout a national brand. Morrison has a unique background and has built a great organization for brand-building."
OmniReliant is a holding company that has a portfolio of companies that utilizes direct response television, live shopping and the internet to build brands. The company, through its subsidiaries, engages in the creation, design, distribution, and sale of products to U.S. and international consumers. The company plans to market its products through direct response infomercials, live shopping networks, e-commerce, direct mail, and traditional retail channels.
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