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Readers can choose to view the full stream of content from across the site, a select view such as business and technology news or they can create a customized feed of news from their favorite sections and blogs. Times Wire also features a photo gallery, displaying the latest news in pictures.
"Times Wire is another example of how we are reconceptualizing the online journalistic experience to meet our audiences' desire for quality news and information on demand," said Denise Warren, general manager, NYTimes.com. "Now readers can view the latest news as it breaks around the clock and have the option to create a more personalized news experience. We are pleased to see that advertisers see this as a new and useful vehicle to reach their key audiences."
SAP, a leading provider in business software, is the advertising sponsor for the launch of Times Wire.
Times Wire is available through a new navigation tab on the top of the homepage. To view Times Wire, go to http://www.nytimes.com/timeswire.
Times Wire is the first Times product developed using The Times's Newswire API. For more information about Times APIs, go to: http://developer.nytimes.com/
According to Nielsen Online, NYTimes.com had 20.1 million unique visitors in the United States in March 2009, and was a top five global news and information Web site.
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 86,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com. (*) SAP defines business software as comprising enterprise resource planning and related applications.
This press release can be downloaded from www.nytco.com
SOURCE: The New York Times Company
The New York Times Company Stacy Green, 212-556-7078 green@nytimes.com or Ivy Li, 212-556-5296 ivy.li@nytimes.com
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