The company said that Times Wire is a live, reverse chronological feed of New York Times articles and blog posts as they are published online. It updates every minute with real time headlines from across NYTimes.com.
Readers can choose to view the full stream of content from across the site, a select view such as business and technology news or they can create a customised feed of news from their favourite sections and blogs.
In addition, Times Wire features a photo gallery, displaying the latest news in pictures.
SAP, a provider in business software, is the advertising sponsor for the launch of Times Wire.
Times Wire is available immediately through a new navigation tab on the top of the homepage of The New York Times at http://www.nytimes.com/timeswire.
Times Wire is reportedly the first Times product developed using The Times's Newswire API.
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