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Premier Foods 16-week group sales increase

Thu. May 14, 2009; Posted: 07:49 AM
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May 14, 2009 (Datamonitor via COMTEX) -- PRRFF | Quote | Chart | News | PowerRating -- UK-based Premier Foods has reported that total group sales increased 3% for the 16 weeks ended April 25, 2009, compared to the same period of 2008.

Excluding sales of bulk flour, group sales were up 6% in the first four months primarily due to price rises achieved during 2008, the company said.

Robert Schofield, CEO of Premier Foods, said: "We are pleased by the solid start that the group has made in 2009. We have seen continued strong sales growth by our grocery division during the first four months of the year. This was driven mainly by pricing achieved during 2008 despite sales volume growth being held back during the period by an element of destocking by some retailers.

"Our biggest brand, Hovis, has continued to make excellent progress following its relaunch last year and is now the clear number two in the wrapped bread market with a market share of over 25%. Further activity and innovation is planned on Hovis during the remainder of 2009. Quorn, our market-leading meat free brand, is also undergoing a brand relaunch with new advertising, innovation and packaging."

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