Excluding sales of bulk flour, group sales were up 6% in the first four months primarily due to price rises achieved during 2008, the company said.
Robert Schofield, CEO of Premier Foods, said: "We are pleased by the solid start that the group has made in 2009. We have seen continued strong sales growth by our grocery division during the first four months of the year. This was driven mainly by pricing achieved during 2008 despite sales volume growth being held back during the period by an element of destocking by some retailers.
"Our biggest brand, Hovis, has continued to make excellent progress following its relaunch last year and is now the clear number two in the wrapped bread market with a market share of over 25%. Further activity and innovation is planned on Hovis during the remainder of 2009. Quorn, our market-leading meat free brand, is also undergoing a brand relaunch with new advertising, innovation and packaging."
http://www.datamonitor.com
Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

More News:
Market Updates |
Stock Alerts |
All Trading News |
Stock Index