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To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/drscholls/38433/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090518/NY18151 )
To launch the new product, the makers of DR. SCHOLL'S FOR HER are partnering with "Dancing with the Stars" judge Carrie Ann Inaba to act as a brand ambassador and to show women that they can comfortably wear their high heels all day or all night. To share her dancing expertise, Inaba is hosting the DR. SCHOLL'S FOR HER Dance Studio online. Available at ABC.com, consumers can watch as Inaba provides insider tips for dancers of all skill levels to maximize their dance and workout routines.
"As a dancer, choreographer and TV host, I'm on my feet all day and know how painful high heels can be, but I love high heels too much to give them up," said Inaba. "Thankfully, there's no need to sacrifice style for comfort with my new secret weapon -- DR. SCHOLL'S FOR HER HIGH HEEL INSOLES. Now I can last all day in heels without missing a beat!"
DR. SCHOLL'S FOR HER High Heel Insoles are part of a full product line designed specifically for women's fashionable shoes. "High-heel shoes dramatically limit the mobility of the feet and reduce the shock-absorbing ability of the heel and arch. In designing this insole, we studied how a woman's weight is shifted away from the heel and arch toward her forefoot when wearing high heels, which commonly results in ball-of-foot pain," said Charlie Lundy, research and development director for DR. SCHOLL'S FOR HER. "We developed the new High Heel Insoles to help shift pressure from the ball-of-foot back toward the arch and heel to make even high heel shoes comfortable."
The full line of DR. SCHOLL'S FOR HER products is available at food, drug and mass stores nationwide. For more information, visit www.drscholls.com.
About Schering-Plough
Schering-Plough Consumer Health Care is the U.S. over-the-counter (OTC) and consumer products business unit of Schering-Plough an innovation-driven, science-centered global health care company. Through its own biopharmaceutical research and collaborations with partners, Schering-Plough creates therapies that help save and improve lives around the world. The company applies its research-and-development platform to human prescription, animal health and consumer health care products. Schering-Plough's vision is to "Earn Trust, Every Day" with the doctors, patients, customers and other stakeholders served by its colleagues around the world. The company is based in Kenilworth, N.J., and its Web site is www.schering-plough.com.
About DR. SCHOLL'S(R)
DR. SCHOLL'S(R) is America's #1 brand of footcare products. For almost a century, the DR. SCHOLL'S(R) line has provided footcare and comfort to millions. Today, the DR. SCHOLL'S(R) brand offers over 120 footcare products to help keep feet healthy, comfortable and beautiful. The DR. SCHOLL'S(R) brand leads the way by utilizing the latest podiatric medicine and research to revolutionize the way Americans think of, and care for, their feet.
DR. SCHOLL'S and DR. SCHOLL'S FOR HER and Design are registered trademarks of Schering-Plough HealthCare Products, Inc.
About Carrie Ann Inaba
Carrie Ann Inaba is a judge on ABC's Emmy-nominated "Dancing with the Stars" and coach and choreographer on ABC's "Dance War: Bruno vs. Carrie Ann." Her choreography can be seen in nearly every hit show on television including "American Idol" and the opening credits of "So You Think You Can Dance?" Other choreography credits include "American Juniors," "The TV Land Awards," "The Swan," "Starting Over" and "Dance Fever." Carrie Ann was previously a Fly Girl on FOX's "In Living Color" and toured with Madonna as one of the main dancers in her "Girlie Show World Tour." Her talents as a dancer and choreographer have led to roles in films including "Austin Powers: Goldmember," "Monster Mash" and "Boys and Girls," among others.
SOURCE Dr. Scholl's For Her
http://www.drscholls.com
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