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Nissan aims for monthly sales of 1,300 units in Japan, where it will go on sale on Thursday, and global sales of 150,000 units per year after it rolls out the new Vanette in Europe this fall and in China next spring.
In addition to the two-seat and five-seat models, the NV200 Vanette comes in a seven-passenger wagon version with three rows, of which two in the back can be folded for use as cargo space.
The van has a 1.6 liter gasoline engine and achieves fuel efficiency of 14 kilometers per liter, qualifying for the new tax breaks introduced by the Japanese government. Retail prices range from 1.57 million yen to 1.90 million yen, the company said.
The new Vanette is developed and produced by Nissan in a marked policy shift from its current Vanette, which is produced under an original equipment manufacturing deal with Mazda Motor Corp.
"We have developed a commercial vehicle that can apply globally using Nissan's latest technology," Chief Operating Officer Toshiyuki Shiga told reporters in Tokyo.
Japan's third-largest automaker, which will introduce a hybrid car next year, has been conspicuously absent from a heated hybrid race between Toyota Motor Corp.'s Prius and Honda Motor Co.'s Insight.
"Instead of the delicate hybrid technology, a light commercial vehicle like this will require durability to carry heavy cargo, so in that sense it's better for Nissan to improve the fuel efficiency of gasoline engines and offer them to our customers with affordable prices," Shiga said.
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