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Showcasing one new property among its more than 3.6 million for sale real estate listings, Cool Houses Daily represents yet another unique home marketing feature available on HGTV's FrontDoor.com. Monday through Friday the FrontDoor editors choose one new home that has a great story or very unusual selling feature and highlight the listing in Cool Houses Daily. Each Cool House is displayed for approximately two weeks and the feature is actively promoted through FrontDoor's weekly newsletter sent to 400,000 engaged home lovers and via various social networks such as Facebook and Twitter, plus throughout the website itself.
"FrontDoor is about making the home search fun and informative at the same time," explains Rich Lacy, vice president and site director of FrontDoor.com. "Cool Houses Daily is one of several original real estate content features we deliver to our passionate home buying audience to accomplish this goal."
Cool Houses Daily is also a content feature that benefits realtors and brokers. Those listings with a great story to tell may be submitted to the FrontDoor editorial team via a link on the Cool Houses Daily page. "Our audience appreciates a good story and we are always on the look out for new and unique ways to highlight homes available through FrontDoor," continued Lacy. "This feature showcases additional dimensions to a listing."
Beyond its user-friendly, informative real estate content, FrontDoor.com is unique in its ability to leverage the power of HGTV to drive more consumer traffic to online listings search. FrontDoor content is now fully integrated on HGTV.com, which averages more than 5 million monthly unique visitors. In addition FrontDoor.com is advertised to HGTV viewers and highlighted during HGTV's Open House Sunday programming block.
FrontDoor.com
FrontDoor.com (http://www.frontdoor.com) is an online real estate listing service powered by HGTV, the No. 1 source for home-related media content. The site currently offers more than 3.6 million listings of homes for sale. In addition to providing users with the latest real estate listings, FrontDoor.com houses expert HGTV advice and videos along with original Web series and a comprehensive library of engaging, interactive tools, guides and information.
FrontDoor.com is run by SN Digital, a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. SN Digital's Web sites -- HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com, HGTVPro.com, FrontDoor.com and the newest Food2.com -- are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.
SOURCE: FrontDoor.com
Scripps Networks Jerilyn Bliss, 865-560-4181 jbliss@scrippsnetworks.com or Kristin Alm, 865-560-4316 kalm@scrippsnetworks.com
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