T-Mobile Aims to Help Wireless Customers Save Money by Offering 'Mobile Makeovers'

T-Mobile is prompting wireless customers to compare the value they are
getting with their current wireless provider against other national
carriers. People can visit T-Mobile retail stores or http://www.T-Mobile.com
for a Mobile Makeover(SM), at no charge, by linking customers
to BillShrink, an independent third-party service that provides people
with free, unbiased and personalized savings recommendations for
everyday bills such as wireless plans, credit cards and gasoline.

"Providing great wireless coverage at a great price is at the heart of
what T-Mobile offers," said Denny Marie Post, chief marketing officer,
T-Mobile USA, Inc. "We're so confident that T-Mobile provides the best
overall experience for a majority of Americans, we're willing to put our
value to the test by pointing people to an independent source. And while
we may not come out on top each and every time, we believe a majority of
people will see T-Mobile offers them the value they want, and the best
experience in wireless."

According to BillShrink, as many as eight out of 10 people unknowingly
overpay for their wireless service.* BillShrink analyzes a
customer's wireless usage, along with wireless coverage in a customer's
area and service price, to provide recommendations to help people find
the best value options. "Wireless customers need quality cell phone
coverage at the best available price so BillShrink helps people easily
navigate through millions of wireless plan combinations to provide a
personalized recommendation," said Peter Pham, CEO, BillShrink.
"BillShrink shows people how to save money on their everyday bills and
still get the best level of service."

To help drive home the message that millions of Americans could save
money on their wireless service, a familiar face and voice, Catherine
Zeta-Jones, is again featured in T-Mobile's television advertising. In
the ads, she prompts people to get a Mobile Makeover in order to help
determine if they are currently paying too much for their wireless
services, and where to find the best value, based on their individual
needs.

"As an avid T-Mobile customer, I'm delighted once again to help T-Mobile
carry its message to millions of Americans about the great value they
deliver," Zeta-Jones said. "The Mobile Makeover campaign is a smart way
to show consumers that they could save some serious money."

The first television spot featuring Ms. Zeta-Jones will air tonight
during the American Idol season finale on FOX. It features a group of
Ivy League economists trying to educate homeowners they're paying too
much for their cell phone service, only to have door after door slammed
in their face. Finally, a homeowner is pleasantly surprised when he
opens the door to see Zeta-Jones standing on his doorstep asking, "Do
you have time for a Mobile Makeover?" Zeta-Jones will be featured in two
additional Mobile Makeover television spots in the coming weeks.

Online advertising, local radio, out-of-home advertising, retail
collateral, and online video opportunities also will carry T-Mobile
value and Mobile Makeover messaging.

For more information about Mobile Makeover and T-Mobile's products and
services, please visit a T-Mobile retail store, or go to http://www.T-Mobile.com.
More information about BillShrink can be found at http://www.BillShrink.com.

Note: For images about T-Mobile USA products, please log onto http://www.thenewsmarket.com/t-mobile.

*8 of 10 claim based on January 2009 sample of consumers who used
BillShrink.com to analyze their reported usage. BillShrink.com is not
operated or controlled, and the information/results provided on this
site are not verified, by T-Mobile. See T-Mobile.com for rate plan
information.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of
Deutsche Telekom AG's (NYSE: DT | Quote | Chart | News | PowerRating) Mobile Communications Business, and a
wholly owned subsidiary of T-Mobile International, one of the world's
leading companies in mobile communications. By the end of the first
quarter of 2009, more than 148 million mobile customers were served by
the mobile communication segments of the Deutsche Telekom group -- 33.2
million by T-Mobile USA -- all via a common technology platform based on
GSM, the world's most widely used digital wireless standard. T-Mobile's
innovative wireless products and services help empower people to connect
to those who matter most. Multiple independent research studies continue
to rank T-Mobile among the highest in numerous regions throughout the
U.S. in wireless customer care and call quality. For more information,
please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG.

SOURCE: T-Mobile USA, Inc.

Media: 
T-Mobile USA 
425-378-4002 
mediarelations@t-mobile.com

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