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This is the number of children who have read for a program called "ClassroomsCare," created by Scholastic Book Clubs in 2001 to help teach kids about the importance of reading and empower them to give back to their communities. Scholastic Book Clubs is a division of Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company.
More than 1 million classrooms have participated in "ClassroomsCare" since its founding, helping Scholastic Book Clubs to donate more than 9 million books to kids in need. This Fall, football stars Eli and Peyton Manning will serve as the first-ever "ClassroomsCare" Ambassadors of Reading.
"'ClassroomsCare' is near and dear to my heart not only because of the number of books we are able to put in the hands of kids who desperately need them, but also because of the millions of children who learn a valuable lesson in giving through the program," said Judy Newman, President of Scholastic Book Clubs. "It's thrilling to see this program impacting so many children."
"ClassroomsCare" is an annual challenge to classrooms that use Scholastic Book Clubs. Participating classrooms read 100 books, triggering a donation of an aggregate total of 1 million books to "ClassroomsCare" charity partners. Classrooms keep track of the books they've read on posters and online, and then tell Scholastic when they've finished. Any books kids read in the classroom, with their parents or on their own count toward their goal. Teachers also download lesson plans and activity ideas from the Web to help frame a character education curriculum around "ClassroomsCare."
"['ClassroomsCare'] gives children here the chance to not only get literacy skills but to learn to share," one teacher, Marie Farmer from Farmer Family Preschool, was quoted as saying in a recent news article. "Five little children are impacting 100 children way across America on the other shore."
"ClassroomsCare" by the numbers:
-- Total kids who have read for "ClassroomsCare" since 2001: 27,114,500*.
-- Total books donated to charities through "ClassroomsCare": 9 million.
-- Total number of classrooms that have participated in "ClassroomsCare":
1,084,580.
-- Total number of books read because of "ClassroomsCare": 117,458,000.
*The number of kids who have read for "ClassroomsCare" was calculated by multiplying the number of participating classrooms by 25.
About Scholastic Book Clubs:
For 60 years, Scholastic Book Clubs has provided monthly catalogues offering top quality books and reading materials from all publishers to teachers and students in pre-school through high school. Seven different Scholastic Book Clubs reach over one million teachers each month, providing the most sought-after titles at affordable prices for children in classrooms nationwide. Over 80% of all elementary school teachers in the United States participate in Scholastic Book Clubs. Today, more than half of the orders from parents and teachers are received online through Scholastic Book Clubs' new online ordering system.
CONTACT: Tyler Reed Scholastic 212-343-6427 treed@scholastic.com
SOURCE: Scholastic Inc.
mailto:treed@scholastic.com
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