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The offering gives AT&T Wireless customers access to a customized listening and entertainment experience in the market, combining personalized radio, local music, sports, news and talk radio stations; and commercial-free music choices.
"We are thrilled to work with CBS to deliver some of the best programming available on the radio to our mobile customers," said mSpot CEO Daren Tsui. "Rapid handset and network improvements have fueled consumer demand for mobile radio, and this partnership allows us to deliver an even better range of music and talk options to our customers."
"Mobile platforms are beginning to provide engaging listening and music discovery experiences for users looking to enjoy music anytime and anywhere," said Jeff Sellinger, Executive VP & General Manager, CBS Mobile. "Working with mSpot provides us with an opportunity to expand our CBS Radio and Last.fm distribution to handsets that we might not otherwise reach."
As a mobile music and entertainment company, mSpot services in excess of 4 million mobile users in North America. Among the stations licensed by CBS Radio are KROQ-FM (Los Angeles, Calif.), WFAN-AM (New York, N.Y.), and WXRT-FM (Chicago, Ill.). Through Last.fm, users will be able to listen to recommended music, create their own stations, and access artist bios. mSpot's radio applications allow customers to browse content, skip through songs on select stations, access recently-played stations, and bookmark favorite stations, the company noted in a release.
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