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According to the company's chief executive officer Frank Rizzo, the over the counter product represents one of the first non-narcotic treatments for chronic pain. XenaCare Holdings Inc plans to release full details about the product as well as its potential to compete effectively with current opiate-based drugs available on the market.
Reportedly, chronic pain currently affects more than 50m people throughout the United States. Each year, more than 25m additional people in the US experience acute pain as a result of injury or surgery. In 2005, US sales of pain management products, including prescription and non-prescription pain drugs, totalled approximately USD20.4bn. A In conjunction, the company claimed to have recently introduced the SunPill, a dietary supplement that helps the skin protect itself from the harmful rays of the sun.
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