Campbell Soup and Coca-Cola Hellenic Bottling form distribution partnership

Wed. May 27, 2009; Posted: 09:33 AM

May 27, 2009 (Datamonitor via COMTEX) -- CPB | Quote | Chart | News | PowerRating -- Campbell Soup Company has entered into a long-term agreement with Coca-Cola Hellenic Bottling for the distribution of Campbell's Domashnaya Klassika concentrated broth and other soup products in Russia.

Under the terms of the agreement, Campbell will be responsible for consumer and market research, brand management, marketing, product development and production. Coca-Cola Hellenic will be responsible for distribution, sales, in-store marketing and trade receivables. The financial terms were not disclosed.

Douglas Conant, Campbell's president and CEO, said: "Establishing a long-term distribution partnership with Coca-Cola Hellenic, the largest distributor in Russia, is an important step in unlocking the potential of the Russian soup market for Campbell. The emerging markets of Russia and China both represent a significant growth opportunity in the business that Campbell knows more fully than any other company in the world."

Coca-Cola Hellenic is currently distributing Campbell's Domashnaya Klassika products in the Moscow region and in August 2009 plans to expand distribution to over 100 cities and 12 regions of Russia, with further nationwide distribution to follow.

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For full details on Campbell Soup Co (CPB) click here. Campbell Soup Co (CPB) has Short Term PowerRatings of 6. Details on Campbell Soup Co (CPB) Short Term PowerRatings is available at This Link.

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